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Slide 1: For Immediate Release: NetRatings, Inc. Suzy Bausch (408) 941-2965 NIELSEN//NETRATINGS REPORTS TOPLINE U.S. DATA FOR AUGUST 2007 Nielsen//NetRatings reports August 2007 data for the Top Sites by Parent Company and Top Brands. In addition, Nielsen//NetRatings reveals the Top Advertisers by Company for August 2007. Nielsen//NetRatings Top 10 Web Sites by Parent Company and Top 10 Web Sites by Brand, August 2007 Table 1. Top 10 Parent Companies, Combined Home & Work (U.S.) Unique Audience (000) 118,058 116,939 110,651 106,626 74,803 67,275 60,294 50,809 46,208 45,228 Time Per Person (hh:mm:ss) 2:11:23 1:40:44 3:20:53 3:56:00 2:23:27 1:48:31 0:24:48 0:27:37 0:37:13 0:16:35 Table 2. Top 10 Brands, Combined Home & Work (U.S.) Unique Audience (000) 111,165 109,741 95,221 94,497 92,533 66,103 60,114 56,453 44,957 42,675 Time Per Person (hh:mm:ss) 1:12:40 3:21:17 0:42:43 2:00:58 4:09:20 2:32:35 1:46:59 0:53:37 0:16:30 0:24:54 Parent 1. Microsoft 2. Google 3. Yahoo! 4. Time Warner 5. News Corp. Online 6. eBay 7. InterActiveCorp 8. Amazon 9. Walt Disney Internet Group 10. Wikimedia Foundation Brand 1. Google 2. Yahoo! 3. Microsoft 4. MSN/Windows Live 5. AOL Media Network 6. Fox Interactive Media 7. eBay 8. YouTube 9. Wikipedia 10. Amazon Example: The data indicates that 45.2 million home and work Internet users visited at least one of the Wikimedia Foundation-owned sites or launched a Wikimedia Foundation-owned application during the month, and each person spent, on average, a total of 16 minutes and 35 seconds at one or more of their sites or applications. A parent company is defined as a consolidation of multiple domains and URLs owned by a single entity. A brand is defined as a consolidation of multiple domains and URLs that has a consistent collection of branded content. Nielsen//NetRatings AdRelevance Top 10 Advertisers, August 2007 Top advertisers, ranked by estimated spending, are based on data from AdRelevance, Nielsen//NetRatings' advertising research service. An impression is counted as the number of times an ad is rendered for viewing. Top 10 Advertisers by Estimated Spending (U.S.) Advertiser 1. Low Rate Source 2. NexTag, Inc. 3. Experian Group Limited 4. InterActiveCorp 5. Countrywide Financial Corporation 6. AT&T Corp. 7. Netflix, Inc. 8. Verizon Communications, Inc. 9. Monster Worldwide, Inc. 10. Privacy Matters Total Estimated Spending $51,670,100 $49,627,300 $40,895,600 $35,537,500 $35,442,800 $29,774,300 $29,691,100 $19,487,900 $17,355,500 $14,336,600 Impressions (000) 25,076,624 23,614,378 14,891,457 8,842,437 17,380,341 10,748,844 9,071,800 4,949,850 3,264,426 4,728,581
Slide 2: Estimated spending reflects CPM-based advertising online, and excludes search-based advertising, paid fee services, performance-based campaigns, sponsorships, barters, partnership advertising, advertorials, promotions and e-mail. Impressions reported exclude house ads, which are ads that run on an advertiser’s own or related property and co-branding relationships. Example: An estimated 4.7 billion Privacy Matters ads were rendered for viewing at the cost of approximately $14.3 million during the surfing period. About Nielsen//NetRatings Nielsen//NetRatings, a service of The Nielsen Company, delivers leading Internet media and market research solutions. With high quality, technology-driven products and services, Nielsen//NetRatings is the global standard for Internet audience measurement and premier source for online advertising intelligence, enabling clients to make informed business decisions regarding their Internet and digital strategies. The Nielsen//NetRatings portfolio includes panel-based and site-centric Internet audience measurement services, online advertising intelligence, user lifestyle and demographic data, e-commerce and transaction metrics, and custom data, research and analysis. For more information, please visit www.nielsen-netratings.com. ### Editor’s Note: Please source all data to Nielsen//NetRatings.