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Slide 1: A Platform extending Media to Mobile Craig Dalton VP, Business Development M obil e S ocial Hook Mobile, Inc. © 2007
Slide 2: 3 things about the mobile market I need you to know 1. 85%+ of the market has 12-key feature phones. 1.The majority of the market has a messaging plan, but does NOT have a data plan. 1.The majority of the market has never consumed rich media on their phone and does NOT know how to download anything to their device. Hook Mobile, Inc. © 2008
Slide 3: Who is Hook Mobile? A Platform that enables ‘Going Mobile’ for Social Media Utilizing MMS - within the existing mobile carrier infrastructure, our platform enables rich media (pictures, slide shows, audio and video) to be optimally distributed to mobile handsets regardless of device, carrier, or social networks Hook Mobile, Inc. © 2007
Slide 4: The Rich Media Opportunity ? Hook Mobile, Inc. © 2008
Slide 5: The Hook Mobile Platform •MM7 interfaces/parameters •DRM settings per carrier •Support industry standards •Formatting of SMIL •Device discovery •Carrier guidelines •Transcoding across devices •Managing shortcodes •Carrier approval process •Premium billing •User authentication •Personal settings •Etc. Social Mobile Hook Mobile, Inc. © 2008
Slide 6: Why MMS? MMS is rich media; yet MMS clients are resident in virtually all mass market handsets MMS is charged as message and does not require a data plan (i.e. addresses the mass market) Push Messaging awakens devices and users and ‘forces’ interaction vs. pull which requires user initiation. This creates market growth. Operators have invested billions in MMS infrastructure and need partners to help drive usage Hook Mobile, Inc. © 2008
Slide 7: The iPhone and other smart phones We know iPhone users have a data plan, therefore we can deliver content via SMS links to the Safari browser knowing that data charges are not an issue.. We deliver rich media optimized specifically for each devices’ capabilities and end user economics Hook Mobile, Inc. © 2008
Slide 8: Supported Revenue Models Subscription - Example: VooZoo Mobile $3.99 per month - Example: Pic2phone $1.99 per month One Time Premium Events - Share this photo slide with friends for $.50 Advertising - Ad insertion into MMS or dynamically generated WAP pages Hook Mobile, Inc. © 2008
Slide 9: What it looks like - Social Media http://apps.facebook.com/pictophone Hook Mobile, Inc. © 2008
Slide 10: What it looks like - Social Media QuickTimeª and a decompressor are needed to see this picture. http://apps.facebook.com/voozoo-mobile Hook Mobile, Inc. © 2008
Slide 11: Where to give it a try: Facebook: http://apps.facebook.com/voozoo-mobile http://apps.facebook.com/pictophone On deck at AT&T -multimedia storefront At Under the Radar -SMS <Demos> to 512530 follow instructions -See us in the lobby for full demos iPhone Users -See me for beta version of MMS client Contact me: craig.dalton@hookmobile.com Hook Mobile, Inc. © 2008