7 Ways To Use Social Media To Build Brands

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Slide 1: 7 Ways to Use Social Media to Build Stunning Business and Personal Brands Slide 2: I Will Tell You The Truth Today’s Truth Slide 3: We’re In This Together Slide 4: Why Social Media is Smart Business Slide 5: Social media is Mass Media Slide 6: The World According to Social media China India United States Indonesia Slide 7: It’s Not Just Kids Slide 8: Social Media Gives Consumers Power Slide 9: Customers Want To Interact 93% of Americans believe a company should have a social media presence 85% believe a company should be active with customers in social media 56% feel a stronger connection with companies they interact with in social media Cone research of 1000+ americans. September, 2008 Slide 10: A New Way to Market The Old Way: Use Targeting to Convince The New Way: Use Human Engagement to Drive Preference and Loyalty Slide 11: 7 Ways To Use Social media Slide 12: 1. Reputation Management Slide 13: Pay Attention 1,311,407 views & counting Slide 14: REact Fast In just a few days, Domino’s reputation was damaged. The perception of its quality among consumers went from positive to negative since Monday, according to the research firm YouGov. Slide 15: REact At The Flashpoint Fired and Arrested. Store Shut Down and Sanitized. Slide 16: Social Media Makes Bad news Good News Slide 17: Opportunity To Win Back Trust an absolute horrible stay. staff was consistently rude saying “NO” was a constant occurrence concierge’s directions sent us all in the wrong directions building needs major touchup staff really needs some training Slide 18: Easy Listening Slide 19: Set Up RSS Listening Post Slide 20: Key Ingredients search.twitter.com blogsearch.google.com backtype.com boardreader.com Slide 21: Alerts tweetbeep.com google.com/alerts Slide 22: Advanced Listening Slide 23: Good Reports techrigy.com Slide 24: Most Functionality radian6.com Slide 25: Easiest To Use scoutlabs.com Slide 26: 2. Customer Service Slide 27: The New Help LinE Slide 28: Exceed Expectations Slide 29: Customer Service IN Public Slide 30: Twitter And Blogs Slide 31: 3. PUblic Relations Slide 32: Who Is The Media? Slide 33: 120,000 New blogs Per Day Slide 34: The Bad News “Serious” journalism will die Media will be dominated by personalities, opinions Coverage will be cursory, instant, and increasingly salacious Slide 35: Access To Media You Never Had Before Democratization of Reporting Every Customer is A Potential Journalist Slide 36: Using Social Media For Sources Slide 37: Access To Media Slide 38: Delivered Right to Your INbox helpareporter.com Slide 39: Media Directory muckrack.com Slide 40: The New Press Release pitchengine.com Slide 42: 4. Customer Acquisition Slide 43: Social Media Campaigns thegreatschlep.com Slide 44: Kill features And Benefits Slide 45: What’s the One Thing That Makes Your Company Interesting? Slide 48: Tips for Social Media Campaigns 1. Have a Beginning and an End 2. Promote Online and Offline 3. Be Smart About Search 4. Have a Strong Offer 5. Make Participation Easy 6. Make it Easy to Tweet Slide 49: Integrated Campaigns Slide 50: Offer-Based Campaigns Slide 51: Contests Made Easy contestmachine.com Slide 52: 5. Customer Loyalty Slide 53: Create Brand Communities Slide 54: Co-Ownership Preferred Slide 55: Engage Your Customers 1. Communicate 2. Tie Outposts Together 3. Contests 4. Call to Action 5. Exclusive Content 6. Research/Survey 7. Combine Online/Offline Slide 56: Activate, Don’t Collect Slide 57: 6. Thought Leadership Slide 58: Everyone Has Expertise. What’s Yours? Slide 59: Atomize And Distribute Content Slide 60: Blog convinceandconvert.com Slide 61: Effective Search Optimization Slide 62: Search Term Research google.com/insights google.com/trends wordtracker.com Slide 63: Build Keyword Density Slide 64: Search Results Monitoring authoritylabs.com Slide 65: Video Blogs winelibrary.tv vimeo.com viddler.com youtube.com 12seconds.tv Slide 66: EBooks kristensraw.com Slide 67: Podcasts eagle1037.fm/Flagstaff-Podcasts Slide 68: Webinars offmadisonave.com/webinars Slide 69: Linkedin Answers linkedin.com/answers Slide 70: Yahoo! Answers answers.yahoo.com Slide 71: Google Knol knol.google.com Slide 72: Slideshare slideshare.net Slide 73: Yelp, etc. yelp.com Slide 74: 7. Networking Slide 75: Today Is A Dying Breed There Is No Local Slide 76: Connect With More and Different People Slide 77: Understand Your Spheres Social Media PR Phoenix Music Food & Wine Flagstaff Slide 78: Pick Your Horses Slide 79: The New Big 3 Slide 80: Think Vertical 226 Groups with “Arizona” in Name Slide 81: Create Good Profiles 1. REal Name 2. Real Photo (Smile) 3. Interesting, But Not Too Interesting 4. Be Keyword Smart 5. LInk To Your Content Slide 82: Get Active Slide 83: Social Networking Tips 1. Add Value 2. Share (8x1) 3. Be Personal 4. Ask 5. Don’t Try To “Game” The System Slide 84: 6 Dangerous Fallacies Slide 85: It’s Inexpensive It’s Fast It’s Viral You Can’t Measure It’s Optional It’s hard Slide 86: Slides at Slideshare.net/jaybaer JASON BAER Convince and Convert www.convinceandconvert.com/feed @jaybaer