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7 Ways To Use Social Media To Build Brands 

7 Ways To Use Social Media To Build Brands

 

 
 
Tags:  personal  brand 
Views:  226
Published:  November 19, 2011
 
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Slide 1: 7 Ways to Use Social Media to Build Stunning Business and Personal Brands
Slide 2: I Will Tell You The Truth Today’s Truth
Slide 3: We’re In This Together
Slide 4: Why Social Media is Smart Business
Slide 5: Social media is Mass Media
Slide 6: The World According to Social media China India United States Indonesia
Slide 7: It’s Not Just Kids
Slide 8: Social Media Gives Consumers Power
Slide 9: Customers Want To Interact 93% of Americans believe a company should have a social media presence 85% believe a company should be active with customers in social media 56% feel a stronger connection with companies they interact with in social media Cone research of 1000+ americans. September, 2008
Slide 10: A New Way to Market The Old Way: Use Targeting to Convince The New Way: Use Human Engagement to Drive Preference and Loyalty
Slide 11: 7 Ways To Use Social media
Slide 12: 1. Reputation Management
Slide 13: Pay Attention 1,311,407 views & counting
Slide 14: REact Fast In just a few days, Domino’s reputation was damaged. The perception of its quality among consumers went from positive to negative since Monday, according to the research firm YouGov.
Slide 15: REact At The Flashpoint Fired and Arrested. Store Shut Down and Sanitized.
Slide 16: Social Media Makes Bad news Good News
Slide 17: Opportunity To Win Back Trust an absolute horrible stay. staff was consistently rude saying “NO” was a constant occurrence concierge’s directions sent us all in the wrong directions building needs major touchup staff really needs some training
Slide 18: Easy Listening
Slide 19: Set Up RSS Listening Post
Slide 20: Key Ingredients search.twitter.com blogsearch.google.com backtype.com boardreader.com
Slide 21: Alerts tweetbeep.com google.com/alerts
Slide 22: Advanced Listening
Slide 23: Good Reports techrigy.com
Slide 24: Most Functionality radian6.com
Slide 25: Easiest To Use scoutlabs.com
Slide 26: 2. Customer Service
Slide 27: The New Help LinE
Slide 28: Exceed Expectations
Slide 29: Customer Service IN Public
Slide 30: Twitter And Blogs
Slide 31: 3. PUblic Relations
Slide 32: Who Is The Media?
Slide 33: 120,000 New blogs Per Day
Slide 34: The Bad News “Serious” journalism will die Media will be dominated by personalities, opinions Coverage will be cursory, instant, and increasingly salacious
Slide 35: Access To Media You Never Had Before Democratization of Reporting Every Customer is A Potential Journalist
Slide 36: Using Social Media For Sources
Slide 37: Access To Media
Slide 38: Delivered Right to Your INbox helpareporter.com
Slide 39: Media Directory muckrack.com
Slide 40: The New Press Release pitchengine.com
Slide 42: 4. Customer Acquisition
Slide 43: Social Media Campaigns thegreatschlep.com
Slide 44: Kill features And Benefits
Slide 45: What’s the One Thing That Makes Your Company Interesting?
Slide 48: Tips for Social Media Campaigns 1. Have a Beginning and an End 2. Promote Online and Offline 3. Be Smart About Search 4. Have a Strong Offer 5. Make Participation Easy 6. Make it Easy to Tweet
Slide 49: Integrated Campaigns
Slide 50: Offer-Based Campaigns
Slide 51: Contests Made Easy contestmachine.com
Slide 52: 5. Customer Loyalty
Slide 53: Create Brand Communities
Slide 54: Co-Ownership Preferred
Slide 55: Engage Your Customers 1. Communicate 2. Tie Outposts Together 3. Contests 4. Call to Action 5. Exclusive Content 6. Research/Survey 7. Combine Online/Offline
Slide 56: Activate, Don’t Collect
Slide 57: 6. Thought Leadership
Slide 58: Everyone Has Expertise. What’s Yours?
Slide 59: Atomize And Distribute Content
Slide 60: Blog convinceandconvert.com
Slide 61: Effective Search Optimization
Slide 62: Search Term Research google.com/insights google.com/trends wordtracker.com
Slide 63: Build Keyword Density
Slide 64: Search Results Monitoring authoritylabs.com
Slide 65: Video Blogs winelibrary.tv vimeo.com viddler.com youtube.com 12seconds.tv
Slide 66: EBooks kristensraw.com
Slide 67: Podcasts eagle1037.fm/Flagstaff-Podcasts
Slide 68: Webinars offmadisonave.com/webinars
Slide 69: Linkedin Answers linkedin.com/answers
Slide 70: Yahoo! Answers answers.yahoo.com
Slide 71: Google Knol knol.google.com
Slide 72: Slideshare slideshare.net
Slide 73: Yelp, etc. yelp.com
Slide 74: 7. Networking
Slide 75: Today Is A Dying Breed There Is No Local
Slide 76: Connect With More and Different People
Slide 77: Understand Your Spheres Social Media PR Phoenix Music Food & Wine Flagstaff
Slide 78: Pick Your Horses
Slide 79: The New Big 3
Slide 80: Think Vertical 226 Groups with “Arizona” in Name
Slide 81: Create Good Profiles 1. REal Name 2. Real Photo (Smile) 3. Interesting, But Not Too Interesting 4. Be Keyword Smart 5. LInk To Your Content
Slide 82: Get Active
Slide 83: Social Networking Tips 1. Add Value 2. Share (8x1) 3. Be Personal 4. Ask 5. Don’t Try To “Game” The System
Slide 84: 6 Dangerous Fallacies
Slide 85: It’s Inexpensive It’s Fast It’s Viral You Can’t Measure It’s Optional It’s hard
Slide 86: Slides at Slideshare.net/jaybaer JASON BAER Convince and Convert www.convinceandconvert.com/feed @jaybaer

   
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