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Making a Headway in the Competition with Social Media Analytics 

The social media is a useful platform for engaging in a lucrative business. There is no doubt that you can rake in profits without investing large sums. The popularity of the medium has opened the doors to prosperity especially for the game developers.

 

 
 
Tags:  social intelligence  social gaming market  engagement metrics  Social game metrics 
Views:  64
Published:  February 21, 2012
 
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Slide 1: Making a Headway in the Competition with Social Media Analytics The social media is a useful platform for engaging in a lucrative business. There is no doubt that you can rake in profits without investing large sums. The popularity of the medium has opened the doors to prosperity especially for the game developers. The increasing number of social gamers conveys a strong message about the future trends. The game developing businesses have reasons to celebrate as they will be endowed with lavish earnings and an enviable customer following if they have the means to capture the information correctly and implement them promptly. You need to persistently monitor the activities and behavioral patterns of the social media users. You will have to engage in funnel analysis tactics to understand the customer’s needs and plan ways to convert them into definite sales. There is a wealth of data available on social sites. However if you cannot prioritize the data and dig out the prospective customers your dreams of achieving success will remain unfulfilled. You have to choose your targets meticulously so that you can concentrate on meeting their demands and gaining enhanced responses in return. Pursuing a healthy and resourceful online business has its own share of challenges. The business environment is a dynamic one with constant changes. You will have to deploy tools that provide you with critical social intelligence insights and help you make smart business decisions. Nowadays you need real-time information so that you can optimize your advertizing campaigns based on the social analytics report and be duly rewarded. In the social gaming market you have to be alert to the changes and adapt them quickly to provide your customers with excellent experiences. You need to understand what keeps them engaged and ensure that you incorporate these important engagement metrics for retaining their interest. To make your games a success you need constant feedback from the users regarding their expectations and modify your applications as per their expectations. Thus you need a resourceful platform that can provide you with real-time social gaming analytics without any delays. The analytics gives you an opportunity to develop applications according to the users’ choice and improve your earning prospects. You cannot afford risking your business due to a negligent or lax temperament. If you want to achieve your goals you have to focus on your customers and ensure that you fulfill their requirements optimally. The competition is very tough and you need intelligent tools that have the power to leverage your business. Tools with compelling social analytics capabilities are the appropriate solutions for addressing all the challenges in your online business. Know more on: Social game metrics

   
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