Slide 1: Increasing Their Bottom Line
Cingular Wireless (now AT&T)
OBJECTIVE: Increase awareness of 5 specific locations. STRATEGY: The creation of a targeted advertising schedule, interactive events centered around the new release of the final Star Wars film for all 5 locations, in which Cingular was a film sponsor. Partnered with 20th Century Fox for the preview. RESULTS: Stores reported an increase of clients by 30%. MONEY: Secured an increased of $50,000 for 3rd & 4th Quarter Advertising Buys and an additional $15,000 for the nontraditional promotion.
Sound Mortgage Solutions
OBJECTIVE: Increase awareness of their lending capabilities to mortgage brokers. STRATEGY: The creation of targeted advertising to brokers, database blasts, and collateral material for Account Executives to distribute. RESULTS: Sales leads increased by 40% and 25% growth in loans closed. MONEY: Generated 1.9 million in closed new loans.
Lysol
OBJECTIVE: Promote their “Spring Cleaning” campaign & product awareness. STRATEGY: Developed a special promotion designed for database building, targeted advertising schedules, and 3rd party tie-in for product sampling & coupons. RESULTS: Database grew by 35%, and Lysol reported an increase of purchase of their products by 8%. MONEY: Landed a $10,000 advertising schedule, and $5,000 toward the promotion from Lysol and $7,500 from Publix Supermarkets.
