Slide 1: Web 2.0 장현춘 Architect Evangelist ( 차장 ) Developer & Platform Evangelism HyeonChoon.Jang@microsoft.com
Slide 2: Web 2.0 시작 Brainstorming session between O’Reilly & MediaLive International Dale Dougherty (O’Reilly VP) What is Web 2.0 (from O’Reilly) The Web As Platform Harnessing Collective Intelligence Data is the Next Intel Inside End of the Software Release Cycle Lightweight Programming Models Software Above the Level of a Single Device Rich User Experiences http://www.oreillynet.com/pub/a/oreilly/tim/news/2005/09/30/wha
Slide 3: Web 2.0 특징 요약 User Participation User Content Creation User Personalized Subscription Tagging or Keyword Network Effect Long-tail Blogging/RSS “Global Brain” Data: Atomic data to “Value Added” Service not application Perpetual Beta vs. regular release Users must be treated as co-developers
Slide 4: Web 2.0 특징 요약 ( 계속 ) Simple programming model RSS, REST, AJAX Easily reusable and modified Multi-device Rich Client AJAX Presentation with XHTML + CSS Dynamic display and interaction with DOM(Document Object Model) Data exchange and manipulation with XML/XSLT Asynchronous data search with XMLHttpRequest JavaScript using all of above Proprietary vs. Open
Slide 5: Web 2.0 Wikipedia: “… second phase of architecture and application development for the World Wide Web” A buzzword to incorporate whatever is new and popular on the Web AJAX APIs Feeds Folksonomy Gadgets Identity JSON Mash-up Perpetual Beta Podcasts Programmable Web REST RIA RSS Semantic Web Social Web SOAP Syndication Tagging Web Services Web Standards Wikis
Slide 6: What Is The Programmable Web Transformation of the Web from content publishing medium into a platform Each application is a component in this platform Enable sharing and unlocking user and application data Via services and APIs, data formats and schemas Applications and Scenarios Mash-ups Services (REST, SOAP, RSS, …) Shared components (e.g. Gadgets) Shared data formats (e.g. Live Clipboard)
Slide 7: Consuming the Programmable Web Mash-ups Applications that re-mix or aggregate data from one or more services to create new enduser experiences and scenarios How do they work? Link to one another via shared data semantics Bring and co-relate data for end-users into one location Why build mash-ups? Leverage the power of the Web platform Create rich and immersive user experiences Meet a new bar of growing user expectations
Slide 8: musicMix Mash-up Create an enhanced and engaging music experience RSS SOAP REST
Slide 9: Enabling the Programmable Web Gadgets and Services A gadget is an user-service Not just raw data, but UI, Logic and Personalization as well A face for your data and services Hosted by Windows Live, Sidebar, … Mini-mashups; typically consume data/services themselves Why build gadgets? Stickyness and propagation of brand Reach end-users with services, not just applications Create new linking opportunities
Slide 10: Enabling the Programmable Web Live Clipboard A clipboard model for Web applications Web to Web and Web to/from Desktop Cross-browser, cross-platform Structured data sharing across apps based on shared/common data formats Enable end-users to mash up data to their individual needs User-initiated copy/paste of data
Slide 11: © 2006 Microsoft Corporation. All rights reserved. This presentation is for informational purposes only. Microsoft makes no warranties, express or implied, in this summary.