Slide 1: Web Content, Ad Copy, Blogs, Social Networking, Research-based Articles
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Rich experience in web and SEO content since 1999
Offering clients high quality web, online ads and SEO copywriting services
Strategy planning, creating new content, improving existing content
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Entertainment – Deliver information interestingly Awareness – Create value, raise knowledge Response – Compel, persuade Engagement – Convince the customer to act Purchase – Help the customer make a buying decision Loyalty – Make the customer come back for more
Slide 4: Highlight USP, benefits in animated banner
Announce new rates, schemes
Project happenings
Invite constructive action
Induce customer queries Show benefits of using product
Highlight key features
Slide 5: At Wisitech we develop compelling content that:
Introduces and enhances the identity of the business/ website/ organisation
Persuades, compels readers to take an action
Builds brand awareness, equity & credibility
Propels website towards better search engine rankings.
Slide 6: Content Type
Content Presentation
Text Graphics Video and Animation Audio Web Marketing
Web Pages Articles Blog Posts Press Releases Social Networking Ad Copywriting Case Studies Corporate Presentations E-learning
Slide 7: We develop customised content aimed at establishing a clear line of communication between the reader and the web site.
It provides unique and useful information It catches reader attention within seconds It blends the website’s purpose with customer’s requirements
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Crisp and racy presentation A wealth of well-researched information
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Highlights benefits and features of the products/ services
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Clean, accurate and free of grammatical errors
Click Me
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Includes a persuasive “call to action”
Slide 9: We develop search engine optimized content, loaded with SEO friendly elements
Appropriate, relevant keywords Keyword-rich meta tags for each page Strategic keyword placement Accurate grammar Rich in useful information Deep linking with other pages Conversational, easy style Compatible with Web 2.0 standards
Slide 10: Hot current topics
Keyword-rich catchy headlines
Deeply researched information-rich copy
Neat structure with subheads
Slide 11: Understand Creative Brief & Client Requirements Competitive Analysis & Keyword Research Research Information, collect data Create content plan, decide topics Write content, insert keywords Edit content, fine tune script Content creation for SEO-friendly web pages Add meta tags in pages, check keyword density Edit content, cross-check facts Publish, promote, track performance
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Impact headlines, catchy, crisp copy
Tone which encourages readers to participate, collaborate and explore further
Style that positions products/ services/ brands engagingly with customers
Slide 13:
Latent Semantic Indexing, or LSI, is a way for search engines to view and rank web pages in a more natural, or human, manner. The LSI algorithms analyze pages not only for keywords, but also for synonyms and other related words which might be expected to be present. We develop themed articles on a broad scale rather than centering around one keyword. With regards to your keywords, we include synonyms, related words, plurals, and various tenses whenever possible throughout the articles.
Slide 14: Prominent positioning of the brand
Educative, informative copy Tag to relevant links
Provide value to the reader
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Our content whips up strong emotions as viral marketing is 100% about emotions
Give readers something different, something unexpected which evokes strong positive responses
Create compelling copy to induce people to forward the mail to their contacts
No in-your-face marketing – we make it subtle but persuasive
Slide 16: Content That Delivers Results…
76/2 East of Kailash, New Delhi - 110065 India US: 877.807.0347, 707.633.4004 India: +91.11.6566.9361, 4132.6507 Fax: 011.4651.6521 www.wisitech.com info@wisitech.com
