Slide 1: This Business of Artist Management by H. Lee Hetherington
Artist Management Info Made Easy
This authoritative reference on artist management in the music industry is the standard for all phases of managing a musicians career from both the artists and managers point of view. This substantially updated edition covers the major changes that have transformed the business world and music industry over the past six years. Particular emphasis is given to the impact of the Internet, including the MP3 controversy and its lingering ramifications, copyright licensing on the Web, navigating trade identity issues on the Net, domain names, and the high-tech fight against cyberpiracy. Included are real-world examples-as well as new interviews with top booking agents, personal managers, concert promoters, record company executives, road managers, and artists.
Slide 2: • For aspiring and professional managers in the music/entertainment field as well as musicians, music publishers, and record company personnel
• Winner of the presigious ASCAP Deems Taylor Award for excellence in music publishing
• This replaces 0-8230-7705-5, which sold more than 25,000 copies
Personal Review: This Business of Artist Management by H. Lee Hetherington
This is yet another book I had to buy for my Recording Industry curriculum - you guessed it, an Artist Management class. This book breaks it down in an easy-to-understand manner while also achieving to not come off as a "Artist Management for Dummies" kind of thing. If you're serious about artist management, or just curious to how things work, buy this. It's practical and gives helpful hints on what you'd need at different stages of an artist's career.
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