Slide 1: sponsorshipu
Acquiring Event Sponsorship:
THE 30,000 FOOT VIEW
Sponsorship U F.A.M.E. PR 101 March 6th, 2010
www.sponsorshipu.org - The Business School for Event Organizers
30,000 30 000 Foot View of Vi w
Slide 2: About The Speaker
Joey Di it l J Digital
@joeydigital
Learn more at http://joeydigital.me
I’m Joe “Joey Digital” Womack III – currently Founder of digitalguestlist.com. I started planning events 10 years ago in college, and have planned/executed over 75 events touching approx. 50,000 people. I’ve also gained a ton of experience through digitalguestlist.com where we’ve advertised 4,000 events across the nation over the last 7.5 years. Methodologies I Use: •Wildfire Marketing •Social Media Companies I’ve Worked With Recently: C i ’ k d ih l •Diageo (Crown Royal, Ciroc) •Tradition Presented By New Era •Ford M t C F d Motor Company
www.sponsorshipu.org
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Slide 3: SPONSORSHIP IS EVIL
It implies you are looking for someone to foot the bill. Partnerships are reciprocal, sponsorship is selfish and onesided. If no one but you wins, then don't expect the sponsor to sign on f the next i for h event. Partnerships/Partners always come back… back
www.sponsorshipu.org
Source: Leontyne Brown, Brand Jordan Former National Advertising Director
Slide 4: it’s a new day…
JOBS ARE ON THE LINE
Tirrell Whittley (@liquidsoulmedia) | Principal at Liquid Soul Media
Slide 5: IDEAS ARE WORTHLESS
only thing that matters is execution.
www.sponsorshipu.org
Slide 6: assume you have 30 competitors. assume half of them have more money than you do. assume they’re ahead of you. d ’t worry when th l don’t h they launch b f h before you d do….
EVERY OVERNIGHT SUCCESS STORY IS THE RESULT OF YEARS OF SUSTAINED, FOCUSED SUSTAINED EXECUTION
Source: Babak Nivi
Slide 7: BE A RISK TAKER
if you’re not willing to proceed with the you re event without funding, why should a brand take a risk with you?
Slide 8: want more money?
www.sponsorshipu.org
DECREASE YOUR ASSUMPTIONS
Source: Steve Blank
Slide 9: think of the relationship as a investment…not a sponsorship
CREATE A SCENARIO WHERE THEY GET THEIR MONEY BACK
Slide 10: the th more you need the money….
THE LESS LIKELY YOU ARE TO GET IT
www.sponsorshipu.org
Source: Babak Nivi
Slide 11: constraints spur creativity creativity. bad economies demand it.
INNOVATION IS EASIER WHEN THE ALTERNATIVE IS DEATH
Source: Babak Nivi
Slide 12: just because you’re getting a lot of “no’s” today … you re no s
DOESN’T MEAN YOU’LL GET A “NO” TOMORROW
www.sponsorshipu.org
Source: Venture Hacks
Slide 13: leave your emotions
AT HOME
www.sponsorshipu.org
Slide 14: there’s a delicate balance between vision and irrational belief…
Source: Simon Simeonov
Slide 15: Bottom Line
• • • • • • Remember: traction, traction, traction… Did I mention you need traction? Now is the time to gain traction Create a repeatable partnership model Focus on ROI Develop relationships with decision decisionmakers • C t an awesome wrap-up report with Create t ith facts to prove your worth
www.sponsorshipu.org
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Slide 16: Contact
Download Entire 64 Slide Version For Free: www.sponsorshipu.org Questions: me@joeydigital.me @j di it l Send Questions/Comments on Twitter: @sponsorshipu Say Hello: @joeydigital j yg
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