Slide 1: Strategizing
your social media marketing plan
Slide 2: blogs wikis micro blogs
social
networks
RSS feeds
virtual worlds
bookmark sharing
Social Media Tools
content rating video sharing
podcasts
videocasts
photo sharing
Slide 3: Social Media is LISTENING
Slide 4: Social Media is CONVERSATION
Slide 5: Social Media BUILDS BRANDS
Slide 6: Social Media is MEASURABLE
Slide 7: WHO?
Slide 9: How do they communicate?
Slide 10: WHAT?
Slide 11: Get leads?
Slide 12: Make business deals?
Slide 13: Make money?
Slide 14: Strategy
Objectives Tactics
Slide 15: Tactics Objectives
Strategy
Slide 16: Pick the right TOOLS
Slide 18: Strategy:
Leverage social media for your business
Slide 19: Objective:
Increase inquiries
Slide 20: Before you continue:
Give them a reason to inquire.
Slide 21: Quality Product
Slide 22: Quality Service
Slide 23: Good Reputation
Slide 24: Tactic:
Set up a LinkedIn account to cultivate warm leads through your existing professional contacts.
Slide 25: Tactic:
Cultivate a fan base with a Facebook Page to build your brand, increase awareness and encourage inquiries.
Slide 26: Tactic:
Build a following on Twitter and communicate directly with potential and existing customers.
