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Slide 1: Case Study Major Record Label Warner Music Group
Slide 2: Warner Music Group Labels
Slide 3: Atlantic Records Group: • • • • Roadrunner records (founded in 1980 by Cees Wessels.) Bad Boy Records (founded in 1993 by Sean "Diddy" Combs.) Elektra Records (founded in 1950 by Jac Holzman.) Lava Records (founded in 1995 by Jason Flom.)
Slide 4: Warner Bros. Records Inc.: • • • • Warner Bros. Records (launched by Warner Bros. Pictures in 1958.) Asylum Records (founded in 1971 by David Geffen.) Reprise Records (founded by Frank Sinatra) Maverick (founded by Freddy DeMann and Madonna in 1992.)
Slide 5: Rhino Entertainment: • • • Rhino Records Rhino Home Video Atco Records
Slide 6: Independent Record Label: • • • • One Eleven Records Triple Crown Records Cordless Recordings Liberty and Lament
Slide 7: WEA International Inc.: • • • • Warner Music UK Mariann Grammofon AB Warner Strategic Marketing Must Destroy Records
Slide 8: The A List - BBC Radio 1 • • • • • • • • • • • • • • • • • • • • Justin Bieber featuring Ludacri - Baby / Island DefJam (UMG) The Black Eyed Peas – Rock That Body / UMG Chiddy Bang – Opposite of Adults / Unsigned Cheryl Crow – Parachute / Polydor Ltd (UMG) Daisy Dares You featuring Chipmunk – Number One Enermy / Jive/Sony RCA (Sony) Jason Derulo – In My Head / Beluga Heights / Warner Bros. (WMG) Florence + The Machine & Dizzy Rascal – You Got The Dirtee Love / Island Records UK (UMG) & Dirty Stank Gorrilaz – Stylo / EMI Ellie Goulding – Starry Eyed / Polydor (UMG) Gramophonedzie – Why Don’t You / Positiva/Virgin Records (EMI) Inna – Hot / Ultra Records (WMG) Jonsi – Go Do / Parlophone (EMI) Ke$ha featuring 3Oh!3 – Blah Blah Blah / Sony Music (Sony) & Photo finish records (Independent Record Label) Lady Gaga Featuring Beyonce / Streamline, Interscope Records (UMG) Pixie Lott – Gravity / Mercury, Interscope (UMG) Mclean – My Name / Asylum Records (WMG) Mumford & Sons – The Cave / Island records (UMG) Rihanna – Rude Boy / Island DefJam (UMG) Tinie Tempah – Pass Out / DL Records (Independent?) 3 out of the 19 Artists are singed by Warner Music Group
Slide 9: Plays on last FM Jason Derulo - 2,201,022 plays Inna - 1,290,247 plays Mclean - 31,308 plays
Slide 10: Youtube Views and Recommendations Jason Derulo - 32,280,857 views (Justin Beiber) Inna - 3,152,657 views (Ocean Lab, Basshunter) Mclean - 1,382,321 views (Ryan Notes)
Slide 11: Long Tail Jason Derulo Inna Mclean
Slide 12: References http://en.wikipedia.org/wiki/List_of_Warner_Mus http://www.bbc.co.uk/radio1/playlist/