Hide Notes 

Slide 1: IoF Insight in Fundraising Annual Conference 2009 JustGiving insight – latest research into online giving habits and demographics
Slide 2: Hello! Jonathan Waddingham • Charity Champion at JustGiving • Work with charities to make best use of the web • Research online giving trends to provide insight FLM 2009 report - http://icanhaz.com/flmreport2 Donor attitudes to credit crunch - http://icanhaz.com/crunchJG What charities really think of online fundraising - http://icanhaz.com/JGPF
Slide 3: Donor demographics on JustGiving Research details People were prompted to take a survey after making a donation to an online fundraising page Donation could have been made to any size charity in any category Survey carried out from early August to end September 2009 2,820 people took the survey
Slide 4: Is this your first online donation?
Slide 5: Which gender is giving more?
Slide 6: What’s the spread of ages by gender?
Slide 7: How much do people donate online?
Slide 8: Donation share vs revenue share
Slide 9: Key stats 25% Percentage (in revenue) that comes from donors over 45 who donate more than £50 33% Percentage (in revenue) that comes from donors over 55 11% Percentage (in revenue) that comes from donors over 65
Slide 10: Donation spread by age and gender
Slide 11: Donation spread by age and gender
Slide 12: How do you help these people? accessible targeted email advertise integrate online/offline user-friendly
Slide 13: What was the source of the donation ask?
Slide 14: Looking at past trends... http://weblogs.hitwise.com/robin-goad/2007/09/facebook_and_charities.html
Slide 15: Looking at current trends...
Slide 16: Is email use increasing or decreasing? http://icanhaz.com/emailstats
Slide 17: Do the tools used vary depending on age?
Slide 18: Facebook – where the new breed lives 60% Percentage of Facebook visits from Facebook home page 2% Percentage of Facebook visits from Facebook inbox
Slide 19: Facebook – some facts 316 million users 50% of active users log on in any given day 23 M users in UK www.facebook.com/press/info.php?statistics
Slide 20: Who is using Facebook Connect? http://developers.facebook.com/connect.php http://icanhaz.com/fbconnect
Slide 21: Facebook Connect & JustGiving http://icanhaz.com/connectJG
Slide 22: Facebook Connect & Amnesty www.protectthehuman.com
Slide 23: Twitter – fastest growing website in UK 13th most popular site in UK http://icanhaz.com/twitwise www.alexa.com/topsites/countries/GB
Slide 24: Community fundraising through Twitter http://twitter.com/serafinowicz/status/1321093848
Slide 25: Community fundraising through Twitter 14% of referrals on 13th March to JustGiving were from Twitter
Slide 26: Fundraising through Twitter – micro donations 1,106 donations £4.86 average Current total: £5,396.07
Slide 27: Fundraising through Twitter – celebs http://twitter.com/stephenfry/status/2614040531
Slide 28: Fundraising through Twitter – celebs 81 countries
Slide 29: Fundraising through Twitter – celebs Donations were made by 39 people at www.justgiving.com/melcupper From the tweet, £470 was donated at an average of £12 http://icanhaz.com/frytweet
Slide 30: So what does this all mean? The new breed of social media fundraisers is growing in importance Newsfeeds are the single most valuable real estate on Facebook for charities Different segments require different channels, as well as different messages Test online donation prompts by age and gender (as well as RFV) Ignore your older online donors at your peril Email is still the king of comms for many people online
Slide 31: The 365 Challenge www.365challenge.co.uk & @365er
Slide 32: This is Colin’s story “In 2007, I was diagnosed with a soft tissue sarcoma and underwent surgery, followed by radiotherapy. Then in 2008, my sister, Brenda Carr, died after a long battle with breast cancer. Following on from this, I knew that I wanted to raise money to support Cancer Research UK, because I felt that they were supporting important work in the fight to overcome cancer.”
Slide 33: Colin’s strategy Wanted to use email and internet to spread message Engage with interested target audience Colin Heard about Facebook, explored it Set up own Facebook group Looked for people on Facebook talking about Cancer, joined their groups and started conversation
Slide 34: Colin’s strategy “With a group, I found that I could engage with a target audience who had expressed an interest in what I was doing – what any advertiser dreams of, really!”
Slide 35: The ripple effect…
Slide 36: What would’ve helped Colin more guidance on how FB can be exploited an explanation of what Twitter is all about guidance on how following someone can give you access to their followers too tips on keeping your message out there – how regular blog updates can be tweeted about so others get to know that you’ve written something new, changing your Facebook status regularly and using these status updates and tweets to draw people in, teasing them into reading more …
Slide 37: The new breed “As I posted Tweets about hitting milestones or new blogs, these connections were Re-Tweeting them, and my message spread further and further.” “These enthusiastic strangers... I now count as supporters and friends”
Slide 38: You can find me here… Jonathan Waddingham jonathan@justgiving.com @jon_bedford http://charities.justgiving.com slideshare.net/jwaddingham http://icanhaz.com/PFJW