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Slide 1: Effectively Utilizing Social Media to Engage Members Todd Earwood
Slide 2: Confession
Slide 3: Todd, Do you REALLY know about our Chamber world???
Slide 4: Not a Tech Company
Slide 5: Members Are King!
Slide 6: Company What is Social Media?
Slide 7: Company Rules of the Road
Slide 8: Why it fits the Chamber Company
Slide 9: Top 5 Tools Top 5 Tools
Slide 10: What is Social Media? Social media is the use of electronic and Internet tools for the purpose of sharing and discussing information and experiences with other human beings. - Wikipedia
Slide 11: What is Social Media? Social media is the use of electronic and Internet tools for the purpose of sharing and discussing information and experiences with other human beings. - Wikipedia Translation: Share The Mic
Slide 12: What Social Media Isn’t Silver Bullet Show and tell Something You Can Do Without Participation • Just for experts • Something To Send Out Mass Emails For • • • http://thebrandbox.blogspot.com | www.searchmarketinggurus.com
Slide 13: SM Examples Too Many Options
Slide 14: Marketing
Slide 15: Shift Over time… the web changed
Slide 16: 01/15/10 © Shantanu Adhicary, Final Year Industrial Engg. | 2008-2009 | With Inputs from: Narayanan Hariharan: Director- The Mantra and Marta Kagan: Social Evangelist and Online Marketing Pro 16
Slide 17: If You Act Like You’re Listening
Slide 18: Here’s What They Think
Slide 19: Share The Mic
Slide 20: TRUST ONLY OF PEOPLE TRUST ADVERTISEMENTS. 14% ONLY OF PEOPLE TRUST RECOMMENDATIONS FROM OTHER CONSUMERS. 78% NIELSEN “TRUST IN ADVERTISING” REPORT, OCTOBER
Slide 21: Company Rules of the Road
Slide 22: Know Your Audience Know the Audience
Slide 23: Conversations Conversations are happening
Slide 24: Listen Listen
Slide 25: Don’t Have to Yell Not a Shouting Match
Slide 26: Share Control Share Control
Slide 27: Trust Trust
Slide 28: Why it fits Why it fits the Chamber the Chamber
Slide 29: Original Social Network
Slide 30: Not Customers Not Customers
Slide 31: Want to Participate Want to participate
Slide 32: Top 5 Tools Top 5 Tools
Slide 33: Share photos Let Prospects SEE Your Value
Slide 34: Share Photos • • • Images are popular Flickr.com PhotoBucket.com
Slide 35: Share Photos • • • Images are popular Flickr.com PhotoBucket.com
Slide 36: Share Photos • • • Images are popular Flickr.com PhotoBucket.com Create Albums For Every Event
Slide 37: Blogs • • • • • Don’t think press release Think conversation Allow comments Consistent content Many free tools • • WordPress Blogger.com
Slide 38: Blogs Steady Wins The Race
Slide 39: LinkedIn.com Future Rolodex Best Social Network for business • Personally create a profile • Organizationally create a group • •
Slide 40: LinkedIn.com Future Rolodex Best Social Network for business • Personally create a profile • Organizationally create a group • • Step 1: Create a Personal Profile
Slide 41: LinkedIn.com Future Rolodex Best Social Network for business • Personally create a profile • Organizationally create a group • • Step 2: Create an Organizational Group
Slide 42: Facebook.com More than just college students • Create a group page • Create a fan page •
Slide 43: Facebook.com More than just college students • Create a group page • Create a fan page •
Slide 44: Facebook.com More than just college students • Create a group page • Create a fan page •
Slide 45: Streaming Video • It isn’t that hard • • Ustream.TV Yahoo! Live
Slide 46: Streaming Video • Prospects SEE LetIt isn’t that hard Your Value • • Ustream.TV Yahoo! Live
Slide 47: Email Marketing Use Email For Participation
Slide 48: Email Marketing Dear Todd, Does the subject line above sound familiar? Reply to this email with the product it originally promoted and the year, to be entered in a drawing to win a deluxe ceramic MasterMine mug. The winner's name and company will be published in the next end-user email. Good luck!
Slide 49: Email Marketing Many Fall For The FREE Prize
Slide 50: Email Marketing Measure For Margin
Slide 51: Email Marketing My Emma.com • Real Magnet.com • Constant Contact.com •
Slide 52: Social Media Mantras • • • • • • Focus on delivering value, not taking Engage, don't push Measure results It’s about people NOT tech Be authentic Don’t expect immediate results
Slide 53: What is Social Media? Social media is the use of electronic and Internet tools for the purpose of sharing and discussing information and experiences with other human beings. - Wikipedia Translation: Share The Mic
Slide 54: Company Start Slow
Slide 55: Contact Me Todd@ToddEarwood.com InfoMinded.com • ToddEarwood.com •