Slide 1: University 2.0
University as Hollywood studio
http://www.flickr.com/photos/retsoced/106084561/ Glasgow University
Slide 2: What does a Hollywood Studio and a University have in common
?
http://www.flickr.com/photos/retsoced/106084561/
Slide 3: Choose
A. They produce content B. They distribute content C. They are changing D. All of the above?
http://www.flickr.com/photos/retsoced/106084561/
Slide 4: producedistributechanging
D
All of the above
http://www.flickr.com/photos/retsoced/106084561/
Slide 5: What is a traditional University?
“In general terms a traditional University can be described as an independent body which carries out research without agenda or bias, they also teach students”
http://www.flickr.com/photos/nikost/1437499804/ University of Thessaly Campus
Slide 6: Graduates lack knowledge?
“….there are also disturbing signs that many students who do earn degrees have not actually mastered the reading, writing and thinking skills we expect of college graduates. Over the past decade, literacy among college graduates has actually declined. Unacceptable numbers of college graduates enter the workforce without the skills employers say they need in an economy where, as the truism correctly holds, knowledge matters more than ever. “
http://www.ed.gov/about/bdscomm/list/hiedfuture/reports/0803-draft.pdf
Slide 7: knowledge matters more than ever
Industry Product
Knowledge Innovation
Create
Experience
Slide 8: Where did those graduates go to get knowledge?
http://www.flickr.com/photos/47984368@N00/2226450645/
Slide 9: University
http://www.flickr.com/photos/juanillooo/1231088474/
Slide 10: How does a University deliver knowledge (research & teaching) today?
User/ Community Contribution
E-Learning University New Platform Aggregation
Model integrates user- and community-content within a “walled” access environment
Model relies on user-generated content and open distribution platforms. Content Hyper-syndication Model with secure, professional content available online and on standard devices
Content Source
Traditional University Model relies on professional, branded content within a “walled” access environment; incumbents have legacy position
Produced by Professionals Proprietary
Source:
Distribution and Device Platforms
Open
IBM Institute for Business Value (IBV) Modified by Chris Sparshott f or Education Sector.
Slide 11: How can a University deliver content today?
User/ Community Contribution
E-Learning University New Platform Aggregation
Distance Learning
Free . Knowledge Networks
Content Hyper-syndication
Content Source
Blended
Traditional University
Podcasts
Research Paper
Clinics
Individual Researcher
http:// w w w .sandbothe.n et/biography.htm l
Labs
Produced by Professionals Proprietary
Source:
Lectures
Distribution and Device Platforms
Open
IBM Institute for Business Value (IBV) Modified by Chris Sparshott f or Education Sector.
Slide 12: How is knowledge being delivered outside of academia today?
New Platform Aggregation
Where is this happening? .
Slide 13: Why is this important
?
Slide 14: Access to knowledge is becoming
free
Slide 15: Universities need to innovate to compete
Innovation “Introduction of a new idea into the marketplace in the form of a new product or service, or an improvement in organization or process.”
http://www.flickr.com/photos/bazik/395792175/
Slide 16: How can Universities innovate with a new aggregation platform?
Slide 17: Web 2.0 Content Strategy
• Research/ers • Students
Slide 18: Open access to published and work in progress research
Slide 19: Video all lectures and seminars, build podcasts, Blog and video blog everything. Open discussions with the “outside”, build University Wikis, encourage lecturer and student ad-hoc content creation, Open access delivery system,
Share with all
Slide 20: Three Problems
Ownership
Social Networking
Trust
Slide 21: Ownership
The University
owns their researcher’s and student’s content but shares the success of any published content with ALL contributors
Ownership
Slide 22: Social Networking
Which Tools and what do
they deliver?
Functional capabilities, Security, QoS, SaaS Extensible, Open Standards
Slide 23: Trust
Trust of Individuals, Departments, Institutions, Publications, Quality of Research, Bias and Results
Slide 24: In time the de-facto delivery mechanism will be a Metaverse
Slide 25: What about the Wikinomics?
http://www.flickr.com/photos/95773044@N00/1479677023/
Slide 26: Revver’s business Model?
Slide 27: Who are we / will we be dealing with?
35% of all teen girls blog 54% of wired girls post photos online 19% of boys have posted videos 39% share their own artistic creations online 26% of teens remix content 27% of teens maintain a personal webpage 28% of teens have created their own blog 33% of teens create or work on webpages or blogs for others
http://www.pewinternet.org/pdfs/PIP_Teens_Social_Media_Final.pdf
http://www.flickr.com/photos/14692968@N00/1351463530/
Slide 28: Make participation and social media pay
Slide 29: Currently students get paid for content by content aggregators
Content Aggregator
University
Learning
Publish Student Internet
Slide 30: The University becomes a content aggregator
The Universities pay Students for content.
Advertiser
University / Content Aggregator Publish
Publish
Learning
Student Internet
Slide 31: The Universities pay external contributors to research
Grant
University / Content Aggregator Publish
University Researcher
Contributor
Internet
Slide 32: New platform aggregation a future for the Education Sector
User/ Community Contribution
Walled Communities
Model integrates user- and community-content within a “walled” access environment
Content Source
New Platform Aggregation Model relies on usergenerated content and open distribution platforms.
Content Hyper-syndication Model with secure, professional content available online and on standard devices
Traditional Media Model relies on professional, branded content within a “walled” access environment; incumbents have legacy position
Produced by Professionals Proprietary
Source:
Distribution and Device Platforms
Open
IBM Institute for Business Value (IBV) Modified by Chris Sparshott f or University Sector.
Slide 33: Universities are just like Hollywood studios, having to change their content creation and content distribution business model to remain relevant in a Web 2.0 world.
W hat do you think?
Slide 34: Contact me Chris Sparshott sparkbouy@gmail.com Blog http://kiwilight.blogspot.com/ IBM chris_sparshott@nz.ibm.com
http://www.flickr.com/photos/chrisandlucy/2268417322/
