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Slide 1: University 2.0 University as Hollywood studio http://www.flickr.com/photos/retsoced/106084561/ Glasgow University
Slide 2: What does a Hollywood Studio and a University have in common ? http://www.flickr.com/photos/retsoced/106084561/
Slide 3: Choose A. They produce content B. They distribute content C. They are changing D. All of the above? http://www.flickr.com/photos/retsoced/106084561/
Slide 4: producedistributechanging D All of the above http://www.flickr.com/photos/retsoced/106084561/
Slide 5: What is a traditional University? “In general terms a traditional University can be described as an independent body which carries out research without agenda or bias, they also teach students” http://www.flickr.com/photos/nikost/1437499804/ University of Thessaly Campus
Slide 6: Graduates lack knowledge? “….there are also disturbing signs that many students who do earn degrees have not actually mastered the reading, writing and thinking skills we expect of college graduates. Over the past decade, literacy among college graduates has actually declined. Unacceptable numbers of college graduates enter the workforce without the skills employers say they need in an economy where, as the truism correctly holds, knowledge matters more than ever. “ http://www.ed.gov/about/bdscomm/list/hiedfuture/reports/0803-draft.pdf
Slide 7: knowledge matters more than ever Industry Product Knowledge Innovation Create Experience
Slide 8: Where did those graduates go to get knowledge? http://www.flickr.com/photos/47984368@N00/2226450645/
Slide 9: University http://www.flickr.com/photos/juanillooo/1231088474/
Slide 10: How does a University deliver knowledge (research & teaching) today? User/ Community Contribution E-Learning University New Platform Aggregation Model integrates user- and community-content within a “walled” access environment Model relies on user-generated content and open distribution platforms. Content Hyper-syndication Model with secure, professional content available online and on standard devices Content Source Traditional University Model relies on professional, branded content within a “walled” access environment; incumbents have legacy position Produced by Professionals Proprietary Source: Distribution and Device Platforms Open IBM Institute for Business Value (IBV) Modified by Chris Sparshott f or Education Sector.
Slide 11: How can a University deliver content today? User/ Community Contribution E-Learning University New Platform Aggregation Distance Learning Free . Knowledge Networks Content Hyper-syndication Content Source Blended Traditional University Podcasts Research Paper Clinics Individual Researcher http:// w w w .sandbothe.n et/biography.htm l Labs Produced by Professionals Proprietary Source: Lectures Distribution and Device Platforms Open IBM Institute for Business Value (IBV) Modified by Chris Sparshott f or Education Sector.
Slide 12: How is knowledge being delivered outside of academia today? New Platform Aggregation Where is this happening? .
Slide 13: Why is this important ?
Slide 14: Access to knowledge is becoming free
Slide 15: Universities need to innovate to compete Innovation “Introduction of a new idea into the marketplace in the form of a new product or service, or an improvement in organization or process.” http://www.flickr.com/photos/bazik/395792175/
Slide 16: How can Universities innovate with a new aggregation platform?
Slide 17: Web 2.0 Content Strategy • Research/ers • Students
Slide 18: Open access to published and work in progress research
Slide 19: Video all lectures and seminars, build podcasts, Blog and video blog everything. Open discussions with the “outside”, build University Wikis, encourage lecturer and student ad-hoc content creation, Open access delivery system, Share with all
Slide 20: Three Problems Ownership Social Networking Trust
Slide 21: Ownership The University owns their researcher’s and student’s content but shares the success of any published content with ALL contributors Ownership
Slide 22: Social Networking Which Tools and what do they deliver? Functional capabilities, Security, QoS, SaaS Extensible, Open Standards
Slide 23: Trust Trust of Individuals, Departments, Institutions, Publications, Quality of Research, Bias and Results
Slide 24: In time the de-facto delivery mechanism will be a Metaverse
Slide 25: What about the Wikinomics? http://www.flickr.com/photos/95773044@N00/1479677023/
Slide 26: Revver’s business Model?
Slide 27: Who are we / will we be dealing with? 35% of all teen girls blog 54% of wired girls post photos online 19% of boys have posted videos 39% share their own artistic creations online 26% of teens remix content 27% of teens maintain a personal webpage 28% of teens have created their own blog 33% of teens create or work on webpages or blogs for others http://www.pewinternet.org/pdfs/PIP_Teens_Social_Media_Final.pdf http://www.flickr.com/photos/14692968@N00/1351463530/
Slide 28: Make participation and social media pay
Slide 29: Currently students get paid for content by content aggregators Content Aggregator University Learning Publish Student Internet
Slide 30: The University becomes a content aggregator The Universities pay Students for content. Advertiser University / Content Aggregator Publish Publish Learning Student Internet
Slide 31: The Universities pay external contributors to research Grant University / Content Aggregator Publish University Researcher Contributor Internet
Slide 32: New platform aggregation a future for the Education Sector User/ Community Contribution Walled Communities Model integrates user- and community-content within a “walled” access environment Content Source New Platform Aggregation Model relies on usergenerated content and open distribution platforms. Content Hyper-syndication Model with secure, professional content available online and on standard devices Traditional Media Model relies on professional, branded content within a “walled” access environment; incumbents have legacy position Produced by Professionals Proprietary Source: Distribution and Device Platforms Open IBM Institute for Business Value (IBV) Modified by Chris Sparshott f or University Sector.
Slide 33: Universities are just like Hollywood studios, having to change their content creation and content distribution business model to remain relevant in a Web 2.0 world. W hat do you think?
Slide 34: Contact me Chris Sparshott sparkbouy@gmail.com Blog http://kiwilight.blogspot.com/ IBM chris_sparshott@nz.ibm.com http://www.flickr.com/photos/chrisandlucy/2268417322/