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Slide 1: NDSU Extension Service Steele County TEAM Dr. Ayanava Majumdar Leigh Gunkel Kristi Berdal Kathy Kroeplin P.O. Box – 316, Finley ND 58230-0316 Tel: 701-524-2253, Fax: 701-524-1519 www.ag.ndsu.edu/county/steele/
Slide 2: Focus To form a high efficiency workplace (faster response to queries) ► Team projects & positive work atmosphere ► Improved service via greater accessibility: ~ Meeting growers in the field ~ Digital archive of Extension programs ~ New website – needs assessment in 2007 ~ Aggressive publication & feedback ► Grant-based extension – partnership with private industry, local businesses, commodity groups ► Constant feedback from clientele ►
Slide 3: Cropping system ►Extensive collaboration with growers, industry, & researchers: Collaborative research: large variety trials, mini-trials (alfalfa) Crop scouting: participated in IPM survey, brought many researchers Knowledge dissemination: grower calls (scouting), Ag Alert, radio, newspapers, demonstration plot tours
Slide 4: New Website (Mass Communication) ►www.ag.ndsu.edu/county/steele/ (Aug. 2007) based on internal & external needs aim – increase search & retrieval of repeat information, convergent and interlinked 1,703 visits/year (2006) >>> 10,387 visits/year (2007) 500% growth in usage 51 web pages, over 41 downloadable reports Most visited pages: crop res., Ag Alert & radio
Slide 5: AG FOCUS on KMAV 105.5 FM ► http://www.ag.ndsu.edu/county/steele/radio.htm (Dec. 2007) Weekly radio show by NDSU Extension Only program of it’s kind – crops, 4-H, fam. nutrition Guests – 20 (including President Joseph Chapman) External sponsorship (8 private donors) Summer 2008: “Ag Alert” on radio
Slide 6: ACCESS National 4-H Team Invited member to ACCESS team ► PL: Robert Ransom, Director of Web Marketing ► ACCESS objectives: ► To revitalize & expand the 4-H brand, Web 2.0 technology ► To recruit 1.7 million new youth members ► A modern http://www.4-h.org/........user customized website ► Current phase – beta testing ► WORK IN PROGRESS!!
Slide 7: to manage grant-based focused Extension programs, make some programs self-sustaining 16000 14000 12000 10000 8000 6000 4000 2000 0 ►Goal: Grants & Sponsorships 14670 13275 Budget Publications Research 8300 6800 4920 1800 450400 0 2600 1300 675 400 00 2007-2008 Companies (field) Commodity Ext. grants Ag Focus Total funds 300 2006-2007
Slide 8: Future focus Prime objective: improving cropping systems, 4H for social benefits ► ► ► ► ► ► ► ► ► Needs driven Extension Publication & grant driven Extension Collaborative Extension – university, commodity & industry as partners Workshops and conferences Continuous assessment & reporting IPM survey – ongoing project Ag Focus – panel discussions Website – more streamlined