Slide 1: In my Inbox
Issue 003 Feb 2009 TAGS: Email marketing, user experience, campaign evaluation, gmail, retail, Phones4U, UK
Dr. John McCarthy Customer Experience Architect http://www.lida.com/
Slide 2: The Key
Good feature
Bad feature
Slide 3: In the inbox
“From” includes a name to make the email more personal.
The personal theme is not followed through in the subject line.
Slide 4: Email without images
No ALT text for this image
No clear link or call to action
No clear way to unsubscribe
Slide 5: Email with images
Free is always good
Dodgy copy
Good cut through of the hero offer
No call to action
Range of offers with a call to action
Slide 6: The landing page
Trying to close the sale too soon Boring image
Poor product description. Nothing about the touch screen or how it compares to the iPhone
Slide 7: In my Inbox
Issue 003 Feb 2009 TAGS: Email marketing, user experience, campaign evaluation, gmail, retail, Phones4U, UK
Dr. John McCarthy Customer Experience Architect http://www.lida.com/
