Slide 1: When web 2.0 means business
Observations, lessons, opinions Dorothy Briggs
Slide 2: • • • •
Why the enterprise is embracing the idea The issues of implementation Oh no ROI Ways to be Enterprise 2.0
Slide 3: What’s all the fuss about?
• Allow Generation Y to work in the way they expect • Encourage ideas sharing • Collaborate informally • Open communications channels • Employee retention
Does social = soft and fluffy?
Slide 4: What’s all the fuss about?
• Flexibility of workers – locations, roles, work patterns • Collaborative working • Cutting time to market • Cost reductions • Increasing customer-centricity • Putting Knowledge Management to bed
Slide 5: What’s all the fuss about
Web 2.0 can facilitate an open-ended corporate culture that values transparency, collaboration and innovation. Most important, it can be an effective way to build a customer-centric organization Matthew Fraser
Slide 6: What’s all the fuss about
Forrester predicts that the enterprise spend on 2.0 will be $4.6bn by 2013.
Slide 7: Implementing 2.0
Outbound social media Internal social software Consumer Enterprise
What’s fit for purpose?
Slide 8: Lesson 1
Just because the tools are ‘informal’ doesn’t mean you can survive without a strategy.
Slide 9: Find a requirement
• Soft and social is a good driver • A business reason is better
– Reducing email – Opening up content beyond the enterprise – Measuring contributions – Cutting down on file transfer – Building project teams
• Enterprise-strength is critical
– Secure, robust, scalable
Slide 10: Lesson 2
Introducing a web 2.0 tool does not an Enterprise 2.0 make
Slide 12: Challenges
• Everyone can introduce a web 2.0 product
– Find the most appropriate solution
• Everyone can introduce a web 2.0 product
– The enterprise can’t control this
Slide 13: Lesson 3
In the flat world of web 2.0 champions and leaders are more important than ever
Slide 14: The C-chain
Content
Communicate
Contribute
Collaborate
Community
Web 2.0 Enterprise
Connections
Slide 15: Oh no ROI
• Difficult to measure:
– – – – – – – – – Knowledge capital Productivity Employee happiness Openness, transparency, communication Travel costs Project costs Recruitment costs Licence fees IT management
• Easy to measure
• Cost of ‘it happening anyway’
Slide 16: Lesson 4
• Plan for small wins, discover large ones
– Don’t discount IT
• Without an attempt at ROI the project is likely to lose purpose • 1 in 2 enterprises introducing social tools, uptake within those considerably less – Forrester. • Monetize the risks of the wrong implementation
Slide 17: Summary
• Have reasons and set goals • Encourage adoption but look for the bigger productivity picture • Choose the tools that are right for you, or work out how to build them • Partial uptake is not a success
Slide 18: WTFowa?
Mobile Social tools Enterprise software Collaboration
Slide 19: http://www.youtube.com/watch?v=UWXfRLPXq0k
Are you a 2.0 person?
• Personal use of 2.0 tools • Implemented 2.0 in the business • 2.0 concepts as well as 2.0 tools
– People-centric vs content-centric
• • • • •
Enduring connections Email-agnostic PaaS vs in-house Willing to accept advertising BYO to make it work
