Hide Notes 

Slide 1: April 2009
Slide 2: Introducing Introducing a sustainable and profitable global media model poised to unleash the collective power of women’s voices and channel millions of dollars to grassroots women’s programs worldwide.
Slide 3: What is World Pulse? We are a NEW FREQUENCY in global  Roses & Thorns media that(10 min) Overview empowers and connects Who We women acrossAre the globe. What We Do Benefits  Reflections & Sharing (15 min) Overview of 2009 Goals (10 min)    Banner Goals for 2009 Timeline Q & A Feedback Opportunities for Involvement  The Soul of World Pulse I am a Living Commitment
Slide 4: What do we do? We are a NEW FREQUENCY in global  Roses & issues We cover global Thorns media the (10 min) of to connect and – designed throughOverview eyesAre women.  Who We empower women across the globe.  What We Do Benefits  Reflections & Sharing (15 min) Overview of 2009 Goals (10 min) . We broadcast their  Timeline  untapped voices and solutions, Q & A Feedback Opportunities for Involvement connecting women across borders  The Soul of World Pulse to create a new world. I am a Living Commitment  Banner Goals for 2009
Slide 5: OVERVIEW OVERVIEW What Do We Do? How? We publish a magazine of leading voices and innovations in print and on the web. We also host a community newswire called PulseWire – where you can immediately interact with women leaders reporting on the ground from over 130 countries around the world.
Slide 6: A New Media Source for a New Era As global economies transition, the untapped wisdom of women’s leadership will provide an essential pathway towards a sustainable future. “World Pulse is a world apart from other "World Pulse’s hybrid of print media and media. If we listen to women they will tell social networking bodes well for the us what is required to heal this earth and company’s success.” all its people.” - Global Investment Watch -Paul Hawken, environmentalist, entrepreneur and best-selling author of Natural Capitalism. “Excellent” - Nicholas Kristof, The New York Times
Slide 7: Our Audience Women who want to make a global difference
Slide 8: Benefits We offer our audience... o Inspiring global coverage. o Engagement with women writers and leaders worldwide. o A supportive and empowering international community. o Actions to make a positive impact.
Slide 9: The World Pulse Experience: Rising Voices Exciting Possibilities Powerful Community
Slide 10: OVERVIEW What Do We Do? What makes us unique? Our Editorial Cycle of Empowerment Connecting women for change through stories and opportunities for action. 3. Readers connect directly with featured leader on PulseWire and take action to support her work. 1. Grassroots woman leader of women’s empowerment group reports from the ground via PulseWire 2. Our editors pick up story, authenticate, and publish story in print or web magazine.
Slide 11: OVERVIEW What Do We Do? Our Strategy Strengthened grassroots women leaders empower their communities, setting in motion a positive cycle of sustainable development. Education Training Leadership Confidence Louder Voices Connecting women leaders: a lever for exponential social change World Pulse Readers connect and take action. Resources, Connections Empowering others To do the same Inspiration, Fulfillment, Mobilization Clean water Microenterprise Agriculture Technology Use Decreased Violen
Slide 12: Impact “I am very grateful to World Pulse because your site opened up this opportunity us.” – Chingwell Mbutu, Congo Increased Leadership Increased Resources Through a connection she made on PulseWire, Chingwell Mbutu received $10,000 to grow her microenterprise projects supporting thousands of women survivors in the Congo. Children in a brothel area in India received so much confidence after being published in World Pulse that they started their own magazine which is published to this day. Economic benefit for businesses that empower women “My ad was so successful in World Pulse that I had the best online holiday sales I've had in my 3 years of business!” -Beth Klien, Bambootique, 2008 Increased Visibility and Collaboration Fatima spoke out from the rarely heard conflict zone of Kashmir. World Pulse published her powerful story, today an unprecedented group of Indian, Pakistani, and Kashmiri women are dialoging on PulseWire for peace in this pivotal region. Male Empowerment “Thank you PulseWire , I can hear the deepest thoughts from women around the world. I want to pass this to all men leaders, it is our responsibility. -Dziki, Rwanda, HIV/AIDS Leader
Slide 13: Revenue Model oSubscription Packages oPrint and web advertising oSponsorships oEvents
Slide 14: TIMELINE 2009 Milestones Emag 2009 Print: Oracle JAN FEB MAR APR Print: Fulfill MAY JUNE JULY AUG SEPT OCT Print: Earth Subscription sales begin NOV DEC Cambodia trip Voices of Our Future Correspondents Contest announced Mobile Interface Pilot begins 100k circulation 2009 GOALS 5% subscribers 30k e-magazine 30 Voice of Our Future correspondents 5k PulseWire members 4 Sponsorships ($25k+ ea)
Slide 15: Subscription Packages SUBSCRIBE TO WORLD PULSE Be a Part of the Pulse of a New World. $30 $100 Quarterly Print Subscription Activator Subscription. Includes a quarterly subscription, plus: o20% goes to featured women-led project of your choice. o20% donation supports the work of World Pulse. oPodcast of the world’s most electrifying women speakers. oWorld Pulse gift set of gorgeous photo greeting cards and posters. $500 Transformation Subscription. All the benefits of an Activator Subscription, plus: oEntry into quarterly drawings for free international conference tickets oDiscounts of up to 50% on our trusted, hand-selected trips, life coaches, volunteer abroad guides, healers, financial coaches, business coaches, dream coaches and more. oBest seats at WP events, roundtables, dances, and after parties to meet featured leaders. $1,000 Vision Subscription. All the benefits of an Transformation Subscription, plus: You’ll join our First Opportunity List for global networking, which includes first chance to sign up for influential World Pulse International Trips and receive complimentary cutting-edge product and service offers fro featured women entrepreneurs and their businesses.
Slide 16: Subscription Donations Choose where to give your donation! Support high-impact women leaders with voices and models that are changing the world. "The violence in my beloved Kenya has ignited my desire to bring women together to create peace across the nation ." Kenya: Rebuilding a Nation Karambu Ringera Microfinance, business training, and leadership empowerment for 10,000 women. More! Hear Karambu Speak! 26 more subscriptions to go! CONNECT Talk to Karambu on Pulsewire! Also requested: 100 sewing machines 3 Nurse trainers 2 Business trainers “Our people will not stop until the warlords are disarmed." Afghanistan: Ending Terror Malalai Joya Political leadership for ending violence against women and providing safe-houses and education for 20,000 women and children More! 39 more subscriptions to go!
Slide 17: Gift Subscriptions Make it a gift! We’ll send a beautiful gift card with a personal note from you. If you’ve selected a subscription package, your recipient can go online and choose the project to which she’d like to channel her contribution. *Discounts for 5 or more gift subscriptions
Slide 18: National Launch Events Portland Denver New York San Francisco Events produced by the Production Collective
Slide 19: National Launch Events Featuring: oVoices of Our Future Awards oEmerging leaders, innovators oMulti-media lounges oShowcase of sister empowerment organizations oInteractive pledge kiosks oGlobal DJ dance party Purchase of World Pulse subscription package is ticket to entry.
Slide 20: Philanthropic Investment 5 Marketing Year Revenue Projection Marketing Capital for Roll out Marketing OVERVIEW PROMOTION: PR Launch to Top Media: Creative Connectors - Made “microfinance” a household name working with Mohammed Yunus for 15 years. Viral Video – Made by Wieden + Kennedy of Nike and The Girl Effect fame. Co-Marketing with non profit and business partners Controlled circulation - Celebs, executives, influencers, libraries, women’s studies professors, Int’l development experts. Newsstand Promotions - Natural food stores, airports, bookstores. Subscription Direct Mail Campaign Gift Subscriptions Campaign Speaking Engagements National and International Women’s Conferences World Pulse Launch Events
Slide 21: OVERVIEW Board, Staff and Advisory Councils WINGS Council Wealth, Innovation, Networks, Guidance, Soul Marketing Council Marketing experts Global Voices Council Representative grassroots leaders from around the world Goal #1 Goal #2 Staff Board of Directors Goal #3 Editorial Council Leaders, Big Editorial Names Business Council Media, technology and operations business experts
Slide 22: OVERVIEW Our Banner Goals for 2009 Become Trusted Editorial Leader Grow Grassroots Networks Launch Sustainable Revenue Model
Slide 23: Accomplishments Members grown from 70 countries to 130 In last 4 months: •Launched new World Pulse.com, which integrates PulseWire. •Resumed publishing of print magazine (Newsstand sales 2-3 times national average) •Developed and launched our Voices of the Future correspondents program (575 applicants from 90 countries) •Expanded PulseWire community to 130 countries. •Forged 25 consulting partnerships with top women’s rights organizations. •Recommended in The New York Times •Spoke at TED, NPR interview, and confirmed keynotes at Omega and Bioneers. •Conducted successful pilot international programmatic trip to Cambodia.
Slide 24: 5 Year Revenue Projection 5 Year Revenue Projection 5 Year Revenue Projection 16,000,000 14,000,000 12,000,000 10,000,000 8,000,000 6,000,000 4,000,000 2,000,000 2009 2010 2011 2012 2013 Newsstand Subscriptions Ad Sales Sponsorships Foundations Major Gif ts Additional $ channeled to women’s projects per year $200K $400K $1M $1.25M
Slide 25: ($000s) Fir st pi l ot i ss ue Averaged 37% growth past 4 years Individual Gifts Revenue from Individual Gifts Revenue 5 Year Revenue Projection 2006-2009 from 2006-2009 205% 39% 43% 37% • • W 2 pr P.c int i o m ss u we es bs • ite Pu • Em lseW a g ir az e P ine la be nnin gin g s PW .ne tb uil d& la u nc h • • Prin int Wor t res eg ldP um ra u l e t e se s s P .c u ls om eW i re Fu Ro l l P r PR ll-out oduct Lin RE OJE e 31% VE CT NU ED E
Slide 26: Philanthropic Investment Philanthropic Investment 5 Capital for Roll out Year Revenue Projection Capital for Roll out 1,400 1,200 1,000 800 600 400 200 0 58 2004 177 2005 $480 In order to achieve revenue goals, an upfront injection of capital is required in addition to major gifts projected. 675 $675,000 $630 $246 $351 2006 2007 2008 2009
Slide 27: Opportunities for Involvement Investment Options As a philanthropic investor, your gift can support : OUR SIGNATURE PROGRAM: $375k Underwrite our Voices of the Future Awards and grassroots correspondents program. Pioneer with us a new form of social change citizen journalism on the frontiers of web 2.0 and women’s empowerment. OUR SUSTAINABLE REVENUE MODEL: $675k Provide the capital for our innovative mission-based revenue model, which will not only enable World Pulse to be sustainable – but profitable – and channel additional millions of dollars to women’s programs globally.
Slide 28: Opportunities for Involvement Signature Program $335k TOTAL A new international women’s correspondent network made up of emerging grassroots women leaders who are beginning to use new media to speak for themselves to the world, transform their communities, and change their own lives. These fresh, unheard voices have the power to ignite international action. $45k VOICES OF THE FUTURE AWARDS. Supports top 3 awardees, including technology and leadership prizes, international travel and media tour to speak for themselves at World Pulse nationwide launch events. $70k $145k $75k EXPONENTIAL CORRESPONDANT TRAINING. Supports online and offline citizen reporting, web 2.0, leadership, and mobile communication training for entire network of correspondents. Each correspondent trains 5 others in their community for exponential results. EMPOWERMENT EDITORIAL. Supports high caliber, collaborative editorial services to publish correspondents in print as well as competitive writer’s fees for correspondents and additional emerging women leaders. PULSEWIRE WEBSITE DEVELOPMENT. Ensures that PulseWire continually responds and evolves based on to the needs and visions of its diverse community, including low-bandwidth users, translation technology, and simplified user interface for women just coming online for the first time.
Slide 29: Opportunities for Involvement Sustainable Revenue Philanthropic Seed Investment $170k Revenue Driver Subscription Sales Advertising/ Sponsorship Sales Major Gifts Department National Events Marketing Foundation Return E-commerce/giving database Publishing and distribution Packages developed Ad Department established $400k $40k $150k $70k $85k $315k Multi-year giving legacy circles and foundation support Annual events model PR Firm, Messaging Promotional video, Marketing Materials, Co-marketing partnering $500k $200k Int’l name recognition, revenue goals met $675k SEED TOTAL 1 YR RETURN $1,250,000 + Launch of Sustainable
Slide 30: Global Subscription Sales Goals Year One Number 5,000 500 200 100 TOTAL Sub Level $30 $100 $500 $1,000 Revenue $150k $50k $100k $100k $400k Year Four Number 170,000 15,000 5,000 1,000 TOTAL Sub Level $30 $100 $500 $1,000 Revenue $5M $1.5M $2.5M $1M $10M
Slide 31: Measuring Impact We will measure our impact in four ways: 1.Real financial, political, or resource support delivered to featured leaders and programs. Goal: Over $2M donated to women’s groups within 4 years through our subscription program. In addition, 15% of our online readers take action to donate, sign a petition, purchase a product, or respond to a requested need. We aim to increase this by 5% each year. 2. The success stories women tell us in their own words. Goal: In year one five inspiring success stories reported by women demonstrating how a connection made through World Pulse significantly improved her life, community programs, or business. We aim to double this each year. 3. Delivering unheard voices to the halls of power. Goal: One example annually of real local, global or national policy change due to World Pulse voice(s) being heard by decision-makers, either through syndication, or direct delivery via PulseWire. 3 stories picked up by mainstream media. We aim to double this each year. 4. Delivering value to our entire community network: women leaders, correspondents, advertisers, funders, development professionals, and media organizations. Goal: Growing engagement across all sectors that meets targets and demonstrates revenue potential.
Slide 32: 5-Year Vision Connecting women to transform our world 2009 2008 2010 2011 2013 World Pulse Magazine Global trips and events Mobile Connection PulseWire Podcast Magazine and Video Magazine Global Online Marketplace “Tipping point” Over 5 million connected in World Pulse global action network.
Slide 33: Opportunities for Involvement Our Million Dollar Legacy Circles Leave a legacy of a world connected and transformed by women’s voices. Our legacy circles are comprised of visionary donors who pledge $5k or more annually for 5 years. Each circle cumulatively contributes $1 million to sustain and grow a media platform enabling unheard women’s voices to rise and drive global change. . Grow a circle with your friends and family and be one of the 10 active $1M circles we are calling forth by 2012 Amount $5k $10k $25k $40k $50k $100k Members 40 20 8 5 4 2 Time 5 yrs 5 yrs 5 yrs 5 yrs 5 yrs 5 yrs Total $1M $1M $1M $1M $1M $1M
Slide 34: Testimony have you been all my life?" I feel liberated as I cruise these web pages so full of inspiration, truth and connections. Your work, our work, must go on.” – Danielle Prince “Where “World Pulse came along to further the progress in my soul. It has only been a week or two but I am feeling the power of what this can do for all women and our world.” – Corinna, “I feel so hugged and loved in PulseWire” - Philo Ikonya Gacheri “World Pulse is an incredible outlet for women like me who love reading and writing, international advocacy and women's empowerment” – Kelsey Harmony “I love World Pulse. There are so many amazing women doing the work worldwide. We are all moving together taking the same steps - even if we are in several different countries.” – Cecilia OjibwayMigisi “It gives me lots of hope and happiness that we are all together here as sisters. Through World Pulse, we can only commence global projects that can extend the lives of many.” - Shaheen Sultan Dhanji
Slide 35: The Soul of World Pulse Let us be a loudspeaker for women of the world. Let us call forth voice where before there was silence. Let us stand back while they speak up, for their words are so beautiful they need no adornment. Let us be their platform, their forum, their safe haven, their sanctuary, and amplifier no one can ignore. Let us create a world where women are not only free, but empowered so greatly as to be unstoppable. A world where a woman can transform her life as well as the lives of those around her simply by raising her voice. One voice at a time, millions of voices strong. Until the sound is so deafening, the whole world will hear their music. It’s not just a dream—it’s a revolution that has already begun. This is the pulse that transforms the world. THIS IS WORLD PULSE.
Slide 36: Be a part of the PULSE INVEST Leave a legacy of a world connected and transformed by the power of women’s voices Be a part of the Pulse How to engage Contact us to inquire about philanthropic opportunities with World Pulse. jensine@worldpulse.com 503.331.3900 Please make checks payable to: World Pulse 4223A NE Fremont, Portland, OR 97213