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Slide 1: A marketer’s guide to understanding the population of Facebook The Face of Facebook Volume 2: Data collected September 15, 2008 Created by Matt Dickman | Techno//Marketer | http://technomarketer.typepad.com | mattdickman@gmail.com
Slide 2: The Face of Facebook Overview What is the real face of Facebook? Is it young, middle age, male, female? Is it full of teenagers who are using it as a home base online or is it post-college adults trying to keep in touch? As a blogger and marketer I am inundated with information about Facebook. With so much information out there, it is hard to decipher what is truth and what is hyperbole. This report uses Facebook’s own data as collected on August 15, 2008 to draw a number of conclusions. This report will be published monthly to identify real trends in the community and demystify the community for marketers large and small. As an initial snapshot I cannot comment on the growth/decline of any country or age group in this report. Key Takeaways: The following are the key takeaways that I think readers of this document will come to find true: • • • • • • • • • • • The age of Facebook in the US is young with 81.01% of the population below age 30 The “college” (18-21) demographic is the highest percentage of US users at 33.25% Users over age 30 are the fastest growing segment on Facebook. This past month saw large gains for users in their 40s and 30s respectively There is a large, clearly defined concentration of users in the “pre-college”, “college” and “post-college” groups Women outnumber men in all age categories in the US The top three countries on Facebook (US, UK and Canada) account for over 57% of the total population The advanced level of targeting in Facebook means that no matter who you are trying to reach, you can do it with less waste than almost any other delivery vehicle Marketers that add value through their offerings and engagement on Facebook will see the most results over time (treat it like a community and see the rewards, treat it like a TV ad and you are doomed to fail) Targeted advertising cannot be created by looking at ethnicity, income, religious/political views or language at this time Marketers have many options to engage in Facebook with their audience including advertising, social ads, applications, polls, pages and the Beacon service Created by Matt Dickman | Techno//Marketer | http://technomarketer.typepad.com | mattdickman@gmail.com
Slide 3: The Face of Facebook The Global Face of Facebook What parts of the world are using Facebook Created by Matt Dickman | Techno//Marketer | http://technomarketer.typepad.com | mattdickman@gmail.com
Slide 4: The Face of Facebook Global Adoption of Facebook There are a total of 93 defined countries in Facebook’s ad targeting system (adding Ecuador this month). The measured population globally totals 100,424,460 people as of September 15, 2008. The graph below shows the top countries on Facebook by total reported population. Note that the model represents Chris Anderson’s Long-Tail. Created by Matt Dickman | Techno//Marketer | http://technomarketer.typepad.com | mattdickman@gmail.com
Slide 5: The Face of Facebook Top 25 Countries It’s interesting to note that of the 92 identified countries on Facebook, the top 25 have 90.04% of the user base. The top 10 countries have 77.11% of the total. The top three countries (the US, UK and Canada) have 57.71%. The community is very top-heavy, but each population is segmented and marketers are able to target each by the core demographics. Created by Matt Dickman | Techno//Marketer | http://technomarketer.typepad.com | mattdickman@gmail.com
Slide 6: The Face of Facebook Facebook as a Percentage of Total Population By comparing the total population of each country to the total population as reported by a 2007 study on population conducted by the United Nations Department of Economic and Social Affairs we can see which countries are adopting Facebook as their platform of choice. The top 10 countries are Canada, Norway, UK, Australia, Chile, Denmark, Hong Kong, Iceland, Sweden and Singapore. The US is 15th. Created by Matt Dickman | Techno//Marketer | http://technomarketer.typepad.com | mattdickman@gmail.com
Slide 7: The Face of Facebook Global Country Growth by Percentage Ecuador was recently added to Facebook’s ad targeting system hence the 100% growth. Italy, Uruguay and Belgium had 60%+ growth. Created by Matt Dickman | Techno//Marketer | http://technomarketer.typepad.com | mattdickman@gmail.com
Slide 8: The Face of Facebook Global Country Growth by Volume Chile led the way with over 1,000,000 added users in the past 30 days followed closely by France. Italy, Venezuela, Belgium and Spain had large gains as well. Created by Matt Dickman | Techno//Marketer | http://technomarketer.typepad.com | mattdickman@gmail.com
Slide 9: The Face of Facebook The Face of Facebook in the US Who is using it and in what numbers? Created by Matt Dickman | Techno//Marketer | http://technomarketer.typepad.com | mattdickman@gmail.com
Slide 10: The Face of Facebook US Population Totals by Age Facebook’s largest population is the 18-21 “college” population. The “post-college” population is second followed by the “pre-college” population. The population declines significantly beyond age 30. Created by Matt Dickman | Techno//Marketer | http://technomarketer.typepad.com | mattdickman@gmail.com
Slide 11: The Face of Facebook US Population Trends by Gender and Age Women make up a larger percentage of each age range on Facebook. Created by Matt Dickman | Techno//Marketer | http://technomarketer.typepad.com | mattdickman@gmail.com
Slide 12: The Face of Facebook US Population Trends by Age Range The charts on this page show the US age breakdown of Facebook. 67.40% of the community is under age 25, 81.01% is under age 30 and 93.60% is under age 40. This shows a flattening effect as more 25+ users come onboard. 67.40% of the Facebook population is under the age of 25. Down from 70.99% last month. 81.01% of the Facebook population is under the age of 30. Down from 84.07% last month. 93.60% of the Facebook population is under the age of 40. Down from 94.38% last month. Created by Matt Dickman | Techno//Marketer | http://technomarketer.typepad.com | mattdickman@gmail.com
Slide 13: The Face of Facebook US Population Gain by Age The largest population gains by age range are happening in the 18-22 year old “college” group. This is followed, however, by 26-31 “post-college”, the 31-36 and 36-41 groups. While the 18-22 year old group is growing in larger numbers, it is growing slower that groups 30+. Created by Matt Dickman | Techno//Marketer | http://technomarketer.typepad.com | mattdickman@gmail.com
Slide 14: The Face of Facebook US Population Percentage Gain by age It is clear to see that the fastest growing population of Facebook is over the age of 30. The fastest growing group this month was the 41-50 year olds followed by the 31-40 year-olds. The fastest growing groups in order are 36-40, 41-45, 46-50 and 31-35. Created by Matt Dickman | Techno//Marketer | http://technomarketer.typepad.com | mattdickman@gmail.com
Slide 15: The Face of Facebook A look at what the options are and how to use them Marketing On Facebook Created by Matt Dickman | Techno//Marketer | http://technomarketer.typepad.com | mattdickman@gmail.com
Slide 16: The Face of Facebook Demographic Targeting Options on Facebook There are a number of demographic targeting options available on Facebook. They are broken down into two sets; a core targeting set and country-specific sets. Core targeting set: The following items are available for all countries across Facebook. • • • • • • • Sex: Male and/or Female Age: Range is defined from 13-65, may also select “All” Keywords: Keywords are self-defined by users and can be a way of targeting people through secondary information Education: Choices are “all”, “College Grad”, “In College” and “In High School” (you may only choose one at a time) Workplaces: These include company and organization names that are registered in Facebook Relationship: Choices include “Single”, “In a Relationship”, “Engaged” and “Married” (you may choose any combination) Interested in: Choices include “men” and “women” (you may choose one or both of these) Country-specific targeting: The following options are only available in Australia (city only), Canada, the UK (city only) and the US (note that you can only select one option at a time) • All: Reaches all people in a country • State/Province: Filters location by state or province • City: Filters location by city (does not include the larger province) Created by Matt Dickman | Techno//Marketer | http://technomarketer.typepad.com | mattdickman@gmail.com
Slide 17: The Face of Facebook Limitations to Demographic Targeting Options on Facebook With all of the targeting options on Facebook, there are still some limitations that you should be aware of. Here are some ways that you cannot target users on Facebook as well as some possible workarounds. Ethnicity: This is a pretty major short-coming of the Facebook advertising system in many people’s minds. As Facebook does not ask this information, it is doubtful that this will be an option in the future. Workarounds for ethnicity require some educated guessing, but you can narrow the audience down in other ways to find who you are looking for. • Target by geography. Look for cities with high populations of the ethnicity you are trying to reach to minimize waste • Combine that with interests, music, personalities or other keywords that can help you eliminate waste Language: Although Facebook asks users to select their language of choice, and even presents some of the content in a translated fashion, marketers cannot target people by language in the current system. It may be possible to target people by country, city or interest to get the optimal segment. Income: Income is not asked in the Facebook profile settings now and, like ethnicity, is unlikely to be asked in the future. Targeting by interest and geographic region will help eliminate waste. Political/Religious: As of now, these items are not in the advertising settings and people cannot be directly targeted as of now. It is very possible to use keywords, personalities and geography to reach this segment. Created by Matt Dickman | Techno//Marketer | http://technomarketer.typepad.com | mattdickman@gmail.com
Slide 18: The Face of Facebook Creating an Ad on Facebook After defining the targeting that you want to have on your ad, you create it through the interface below. All text ads contain a title, body copy and can contain one image. There is an option on each ad to add social actions which will show a relationship (if one exists) between one of your target audience’s friends and your page/group/application. Created by Matt Dickman | Techno//Marketer | http://technomarketer.typepad.com | mattdickman@gmail.com
Slide 19: The Face of Facebook Pricing Ads on Facebook There are two ways to purchase text display ads on Facebook; pay-per-click (PPC) and by impressions (CPM). Both PPC and CPM are auctionbased bidding services where you bid on a click/CPM value and the Facebook ad serving system displays your ad at the optimal time to your audience. Most PPC bidding starts at the $0.01 level and escalates from there. CPM ads start at $0.10 per 1000 impressions. Each ad service lets you run ads continuously, for a set amount of time or on a daypart schedule. Created by Matt Dickman | Techno//Marketer | http://technomarketer.typepad.com | mattdickman@gmail.com
Slide 20: The Face of Facebook Facebook Pages Branded pages on Facebook have all but replaced the groups functionality for the brand engagement vehicle of choice. Pages allow nearly limitless flexibility with the way you can set them up and engage users from Flash elements to forms. The most successful pages use the full power of Facebook as a content distribution platform to spread content as users engage with it. Page defaults include “local businesses”, “brands and products” and “artists, bands and public figures”. Most companies will fit well into one of the pre-established categories. Other functionality includes the wall, allowing people to become “fans”, discussion boards, photos, events, video and more. Created by Matt Dickman | Techno//Marketer | http://technomarketer.typepad.com | mattdickman@gmail.com
Slide 21: The Face of Facebook Facebook Platform On top of the other pre-built marketing services on Facebook, the site has opened its platform to marketers to create unique applications that leverage the WOM power of the platform. These are called applications in Facebook lingo and can be as in-depth as you can imagine. Applications can involve a user’s friends by asking them to pass along the message or to support them in a broader campaign. Facebook allows developers the tools to use the site’s marketing hooks and to keep the look-and-feel in line with the Facebook branding. Applications can also be used on pages to enhance the interaction level of visitors. Companies have built quizzes, social games and support systems on the application platform. To do this effectively, marketers need to think about how Facebook works and use its strengths. People are connected to one another, they share almost all of their actions, they can engage each other at any time and items that add value get passed along quickly. Invitations, point systems and more can be used to get people engaged in what you are building. Created by Matt Dickman | Techno//Marketer | http://technomarketer.typepad.com | mattdickman@gmail.com
Slide 22: The Face of Facebook Facebook Beacon Beacon was launched amid a storm of controversy, but has since been implemented in a way that respects users privacy. The service can, when implemented correctly, add a lot of value to a web-based service. Beacon allows marketers to embed three lines of Facebook code onto an independent web site and associate an action with a shared experience on Facebook. For example, an e-commerce site could offer a user the ability to share their purchase on Facebook so that person’s friends know what they bought. Any action that is performed can be associated and shared back to that person’s friends on Facebook. The following is an example of the opt-in language that Typepad uses to allow blog authors to share their posts on Facebook automatically. Facebook members must also allow Beacon messages to be shown in their timelines. It’s a double opt-in that was missing when Beacon launched. Created by Matt Dickman | Techno//Marketer | http://technomarketer.typepad.com | mattdickman@gmail.com
Slide 23: The Face of Facebook Facebook Polls Facebook allows companies to run fairly sophisticated polling to conduct audience research. Once you set a question and provide up to five answers you can deliver the poll based on location, age, sex or interest. The polls are based on a pay-per-response model of approximately $.50/ response for a 4 hour run or $.25 for a 24 hour run. You can limit the total number of responses to 100, 200 or 500. Created by Matt Dickman | Techno//Marketer | http://technomarketer.typepad.com | mattdickman@gmail.com
Slide 24: The Face of Facebook Other Marketing Options Aside from the do-it-yourself methods I have described in this report so far, there are a number of ways that marketers can work with Facebook through one of their sales reps. These range in price and are usually associated with much higher costs and range $10K to $150K and up. Sponsored stories are the items that show up on your main news feed in line with your contact’s updates. These are CPM-based “ads” and have the same level of targeting that the text ads do. There is also a sponsored item in the right column of your home page, also CPM-based. Created by Matt Dickman | Techno//Marketer | http://technomarketer.typepad.com | mattdickman@gmail.com
Slide 25: The Face of Facebook The numbers used to produce this document Appendix Created by Matt Dickman | Techno//Marketer | http://technomarketer.typepad.com | mattdickman@gmail.com
Slide 26: The Face of Facebook Data The following data was used to produce this document. It was gathered from Facebook’s advertising targeting system and was collected on August 15, 2008. US population data by age and gender: World Facebook Population by Country Argentina Australia Austria Bahrain Bangladesh Belgium Bolivia Bosnia Brazil Bulgaria Canada Chile China Colombia Costa Rica Croatia Cyprus Czech Republic Denmark Dominican Republic Ecuador Egypt El Salvador Finland France Germany Ghana Greece 936,540 3,650,260 144,800 42,360 135,220 833,600 150,480 90,720 155,600 79,300 10,025,320 3,477,540 196,200 3,226,980 55,080 300,500 78,660 75,900 1,174,500 91,800 105,700 838,480 51,540 656,780 3,382,840 817,620 36,780 639,340 Guatemala Honduras Hong Kong Hungary Iceland India Indonesia Ireland Israel Italy Jamaica Japan Jordan Kenya Kuwait Lebanon Lithuania Luxembourg Malaysia Maldives Malta Mauritius Mexico Morocco Netherlands New Zealand Nicaragua 76,980 41,660 1,111,580 63,700 57,700 807,040 321,980 308,100 663,240 1,035,900 49,560 170,080 211,700 105,120 91,520 378,580 29,880 49,480 591,880 31,220 36,160 40,620 1,174,600 214,180 283,700 433,360 23,740 Nigeria Norway Pakistan Palestine Panama Paraguay Peru Phiilippines Poland Portugal Puerto Rico Qatar Romania Russia Saudi Arabia Serbia Singapore Slovakia Slovenia South Africa South Korea Spain Sri Lanka Sweden Switzerland Taiwan Thailand 145,000 1,315,880 286,340 55,660 219,760 11,440 208,560 233,300 113,900 61,860 455,160 54,820 10,760 94,100 265,740 266,120 539,660 46,060 86,640 1,022,240 86,500 1,031,780 96,500 1,242,240 609,640 84,780 109,980 The Bahamas Trinidad and Tabago Tunisia Turkey Ukraine UAE USA UK Uraguay Venezuela Vietnam 24,280 94,300 66,440 4,087,640 26,860 358,560 32,923,620 12,662,320 89,320 1,456,420 26,580 Created by Matt Dickman | Techno//Marketer | http://technomarketer.typepad.com | mattdickman@gmail.com
Slide 27: Facebook’s Advertising Guidelines Updated on July 24, 2008 Advertising Philosophy The core of the Facebook brand is our user experience, and this experience is continually reinforced by our product’s distinct look & feel, functionality, personality, and utility. Because Facebook strives to make our product useful, everything that exists within the site should conform and contribute to the overall Facebook user experience, including advertising. Facebook is committed to protecting our user experience by keeping the site clean, uncluttered, and free from intrusive advertising. We believe that we can help transform existing advertising on Facebook into tailored messages to our users, because they are based on how their friends interact and affiliate with the brands, music artists, and businesses they care about. Facebook provides the following guidelines to help you communicate more effectively with your desired audience. Please note that all advertising placed within Facebook must adhere to these guidelines, and Facebook reserves the right to reject any advertising that we deem contrary to our ad philosophy. These guidelines are also subject to change at any time. Facebook may waive any of these guidelines at its discretion. Advertising Guidelines NOTE: In addition to the guidelines below, all advertising on Facebook must comply with our Privacy Policy and Terms of Use 1. Accounts * Advertisers are not permitted to manage multiple online advertising accounts. * Advertisers must not programmatically automate the creation of accounts or ads. 2. Landing pages / Destination URLs * Ads that contain a URL or domain in the body must link to that same URL or domain. * All users must be sent to the same landing page when the ad is clicked. * Landing pages that generate a pop-up (including “pop-overs” and “pop-unders”) when a user enters or leaves the page are not allowed. * Landing pages cannot use “fake” close behavior (ie. when a user clicks the ‘close’ icon on the page, the page should close down and no other behavior should result). * Landing pages cannot utilize “mouse trapping” whereby the advertiser does not allow users to use their browser “back button” and traps them on their site and/or present any other unexpected behavior (for example: navigation to another ad or page). * No ad may require viewers clicking on the ad to submit personal information (phone numbers, physical addresses, or email addresses, etc.) on the landing page or in the ad, except to enable an ecommerce transaction and when the ad and landing page clearly indicate that a product is being sold. * A secure server connection (https) must be used when collecting personal information from users. * Ads and landing pages cannot contain Facebook trademarks or logos, or otherwise reference Facebook in the content of the landing page or its URL. 3. Ad Copy * Ads must directly relate to the content on the landing page. * Ads must clearly state and represent the company, product, or brand that is being advertised. * Ads may not utilize a user attribute, such as age, gender, or location, unless it is directly relevant to the offer. * Ads may not insult a user. 4. Grammar, sentence structure, spelling, and spacing * Ad text must be grammatically correct and contain proper sentence structure. All ad text must be in complete sentences. * Ads may not include excessive repetition (such as “buy, buy, buy”). * Ads must use correct spelling. * Ad text must include grammatically correct spacing. 5. Capitalization * Ads must use proper, grammatically correct capitalization. * Ads may not include excessive capitalization (such as “FREE”) or incorrect capitalization (such as capitalizing the first letter of every word in a sentence). * The first letter of all proper nouns should be capitalized. * Acronyms may be capitalized. * The title of the ad, as well as the first word in each sentence, must begin with a capital letter. 6. Punctuation * Ads must include logical, correct punctuation. * Repeated and unnecessary punctuation (such as “Buy now!!!”) is not permitted. * All complete sentences (including if the ad title is a complete sentence) must end with a single punctuation mark. Ending a sentence with ellipses, dashes, etc is not permitted. * Exclamation points may not be used in the title of any ad. 7. Symbols * The use of all symbols, numbers, or letters must adhere to the true meaning of the symbol. * Repeated and unnecessary symbols are not permitted. * Symbols may not be used: (1) To substitute for letters (e.g. “$ave” instead of “save”). (2) To substitute for entire words (e.g. “&” instead of “and” or “$” instead of “cash/dollars/ money”). (3) As unnecessary abbreviations to shorten character count (e.g. “w/” instead of “with” or “@” instead of “at”). * Symbols may be used: (1) If the symbol is part of the product or brand name. (2) If the $ symbol is paired with a dollar amount (e.g. “Save $100 today”). (3) If the # symbol is used for comparative phrases (e.g. “Voted the #1 site by NY Times”). 8. Language and image content * Provocative images will not be accepted. * Ads may not contain, facilitate or promote adult content, including nudity, sexual terms and/or images of people in positions or activities that are excessively suggestive or sexual. * Ads may not contain, facilitate or promote offensive, profane, vulgar, obscene, or inappropriate language. * Ads may not contain, facilitate or promote defamatory, libelous, slanderous and/or unlawful content. 9. Prohibited Content We do not accept advertising referencing, facilitating or promoting the following: * Tobacco products * Ammunition, firearms, paintball guns, bb guns, or weapons of any kind * Gambling, including without limitation any online casino, sports books, bingo, or poker * Ringtones * Software downloads, freeware, or shareware * Scams, illegal activity and/or illegal contests, pyramid schemes, or chain letters * Uncertified pharmaceutical products * Adult friend finders or dating sites with a sexual emphasis * Adult toys, videos, or other adult products * Web cams or surveillance equipment * Web-based non-accredited colleges that offer degrees * Inflammatory religious content * Politically religious agendas and/or any known associations with hate, criminal and/ or terrorist activities * Political content that exploits political agendas or uses “hot button” political issues for commercial use regardless of whether the advertiser has a political agenda * Hate speech, whether directed at an individual or a group, and whether based upon the race, sex, creed, national origin, religious affiliation, marital status, sexual orientation or language of such individual or group * Content that advocates against any organization, person, or group of people, with the exception of candidates running for public office * Content that depicts a health condition in a derogatory or inflammatory way or misrepresents a health condition in any way * “Get rich quick” and other money making opportunities that offer compensation for little or no investment, including money making schemes positioned as alternatives to parttime or full-time employment 10. Targeting * Ads for dating sites, services, or related content must follow these targeting criteria: (i) the Relationship Status targeting parameter must be utilized and set to Single, (ii) the Sex targeting parameter must be utilized and a single value of Male or Female must be selected, (iii) the Age targeting parameter must be utilized and the age range selected must start at least 18 years old, (iv) the Interested In targeting parameter must be utilized and a single value of either Men or Women must be selected. * Ads with adult themes, including contraception, sex education, and health conditions must be targeted to individuals at least 18 years old. 11. Facebook references * Ads are not permitted to mention or refer to Facebook, its site or its brand in any manner, including in the title, body, image, or destination URLs. * Ads must not use Facebook logos, trademarks, or site terminology (including Facebook, The Facebook, FacebookHigh, FBook, FB, Poke, The Wall, and other company graphics, logos, designs, or icons). * Facebook site features may not be emulated. 12. Ads for Alcoholic Beverages * Ads must all be targeted to people 21 years old or older in the US, 19 years old or older in Canada, 18 years old or older in the UK, and 21 years old or older everywhere else. All Facebook Pages viewer restrictions must be set at 21+ regardless of the country they are in or targeted to. In the case where a user’s age cannot be determined, the ad cannot be displayed to the user in question. * It is recommended that the ad creative contain text that promotes drinking responsibility. Acceptable examples include “Drink Responsibly” and “Drink Smart.” * No ad should include content that might appeal to (or mislead) minors by implying that the consumption of alcoholic beverages is fashionable or the accepted course of behavior for those who are underage. * No ad creative promoting alcoholic beverages should include any person under the age of 21 or be suggestive of the presence of minors. * Ads may not portray or promote intoxication. Ads should not induce people to consume alcohol in excess, make references to the intoxicating effects of alcohol, depict activities that encourage excessive consumption or that encourage drinking at a rapid rate, or suggest the strength of the alcoholic beverage being advertised. * Ads may not promote any giveaways as a reward for purchasing the alcoholic product. 13. No incentives * No ad may offer incentives to viewers for clicking on the ad, for submitting personal information (phone numbers, social security numbers, physical addresses, email addresses, etc.), or for performing any other tasks. 14. Prices, discounts, and free offers * No ad may be deceptive or fraudulent about any offer it makes. * If an ad includes a price, discount, or ‘free’ offer, the destination URL for the ad must link to a page that clearly and accurately offers the exact deal the ad has displayed. * If an ad includes a price, discount, or ‘free’ offer, the advertisement must clearly state what action or set of actions is required to qualify for the offer. 15. Copyrights and trademarks * In both ad text and image, you must not include any content that may be deemed as infringing upon the rights of any third party, including copyright, trademark, privacy, publicity or other personal or proprietary right, or that is deceptive or fraudulent. * Advertiser must have intellectual property rights to the creative and be permitted to display such creative as advertising on the Facebook Site. 16. Spam * No ad may contain, facilitate or promote ‘spam’ or other advertising or marketing content that violates applicable laws, regulations or industry standards. 17. Downloads * No ad is permitted to contain or link, whether directly or indirectly, to a site that contains software downloads, freeware, or shareware. * No ad is permitted to facilitate or promote (or contain a link to a site that facilitates or promotes): (1) Collection of demographic and usage information from a user’s computer without the user’s express consent, (2) Collection or request of usernames or passwords from any user, (3) Proxying user names or passwords for the purpose of automating logins to the Facebook site, (4) Containing or distributing any software that (i) “sneaks” onto a user’s system and performs activities hidden to the user, (ii) may alter, harm, disable or replace any hardware or software installed on user’s computer without express permission from the user, (iii) is bundled as a hidden component of other software whether free or for fee, (iv) automatically downloads without Facebook’s express prior approval, (v) presents any download dialog boxes without a user’s express action, or (vi) may violate or infringe upon the intellectual property rights of any third party, including copyright, trademark, patent or any other proprietary right Created by Matt Dickman | Techno//Marketer | http://technomarketer.typepad.com | mattdickman@gmail.com
Slide 28: The Face of Facebook Matt Dickman Matt Dickman is Vice President of Digital Communications in Fleishman-Hillard’s award winning digital practice. He brings over 12 years of emerging media, technology, and integrated marketing experience to this role. Matt’s extensive experience working with traditional offline advertising and public relations efforts affords him a strategic vision across marketing channels. Matt has worked with many Fortune 500 companies in consumer packaged goods and B2B marketing. His client work includes Motorola, AT&T, Lenovo, Nestle and Visa. Matt is also the author of a top marketing blog according to Advertising Age and he is considered a leader in social media and emerging technology. The blog, Techno//Marketer (http://technomarketer.typepad.com), examines the impact of emerging media and technology on marketing. Matt is a nationally known speaker on topics surrounding emerging media and loves golf and photography. Email: mattdickman@gmail.com Creative Commons License Attribution-Noncommercial-Share Alike http://creativecommons.org/licenses/by-nc-sa/3.0/us/ Created by Matt Dickman | Techno//Marketer | http://technomarketer.typepad.com | mattdickman@gmail.com