Hide Notes 

Slide 1: Session 521 “Business & Social Media Victories” Tuesday, June 8 1:30 – 3:00 PM
Slide 2: Jennifer Overhulse‐King, Principal Owner – St. Nick Media Services Jennifer Overhulse‐King is the principal owner and founder of St. Nick  Media Services.  She is a writer, as well as a marketing and public  relations expert, with more than 20 years of journalism background and  expertise.  Jennifer began working with the insurance industry as a  copywriter for The National Underwriter Company, and she subsequently  held various marketing leadership positions with National Underwriter,  Tech Decisions, Claims Magazine, and Florida Underwriter.  As principal  owner of St. Nick Media Services, Jennifer works with vendors and  insurance companies alike to tailor marketing, PR, advertising and sales  messages/efforts specifically for constituent groups important to the  insurance industry.  She has recently published expert articles in  Insurance & Technology, Tech Decisions, Best’s Review, National  Underwriter, Insurance Networking News, AT&T’s Networking Exchange,  IASA’s Interpreter and the Journal of Insurance Operations.  She is a  member of the Insurance Marketing Communications Association  (IMCA), the Insurance Accounting & Systems Association (IASA) and is  editor of IASA’s Interpreter.
Slide 3: Today We Will Cover: Today We Will Cover:  The changing world of  work  Building your personal  brand  What is social media?  What does it mean to  me? You Will Learn: You Will Learn:  How to use social  media to build your  personal brand lb d  How social media can  help build your career  The importance of  setting goals for social  media
Slide 4: The Changing World of Work The Changing World of Work  Baby Boomers (1946 to 1964)  Many did not attend college  High emphasis on manufacturing/manual labor  Typically work for one company entire career  Gen X (1965 to 1980) Gen X (1965 to 1980)  Over 60% attended college  Technologically adept L Less committed to employer than the Boomers itt d t l th th B  Gen Y or Millenials (1980s & later)  Majority graduated from college  Tech‐savvy  Highly mobile, looking for a work‐life balance
Slide 5: Building Your Personal Brand Building Your Personal Brand  WWBGD?  Thing Big!  Think like a corporation  Define yourself  Are you an artist? Are you an artist?  Are you good with words?  Can you do anything with technology?  Ch Choose an image, logo, color, tagline or specialty that you are  i l l t li i lt th t comfortable associating with going forward  Start telling your story  Visuals are compelling
Slide 8: Building Your Personal Brand (continued) g ( )  Gain experience  College/Technical School  Ongoing/Continuing Education Ongoing/Continuing Education  Track Accomplishments  Perfect Your CV  Get Letters of Recommendation   Promote Yourself  Don’t be a Shameless Self‐Promoter  If You Don’t Blow Your Horn…  Become an Expert  Seek out conferences Seek out conferences  Accept speaking engagements  Build Relationships
Slide 10: What is it? at s t? Social media is… …user‐generated  content distributed  through social  interactions  facilitated on an  almost real‐time  basis by the Internet  b i b th I t t or other forms of  electronic  distribution.  distribution Social Networking • Facebook • LinkedIn • Twitter • D li i Del.icio.us • Digg • Reddit • AOL Instant Messenger • MSN Messenger Social Bookmarking Social Media Instant Messaging Independently y -Guided Web Vehicles • Blogs • Wikis • Message Boards
Slide 11: What else is it? What else is it?       It’s an advertising vehicle  It’s a research tool It’s a feedback mechanism It’s a networking platform It s a thought leadership forum It’s a thought leadership forum It’s a way to stay in touch with  remote contacts  It’s a relationship builder It s a relationship builder It can also be… …a great waste of  a great waste of time, money and resources!
Slide 12: Setting Goals to Achieve a Social  Setting Goals to Achieve a Social Media Victory  Decide what you want to achieve  New job? Promotion?  Make sure online activities are  directed toward this end  Identify a timeline  Pinpoint milestones in the process Pinpoint milestones in the process  Set aside time EVERY DAY to update  and create content
Slide 13: What Does Social Media Mean to  What Does Social Media Mean to Me?  Your Personal Brand is Now MOBILE!  When you change jobs, your  profile changes too  Update contact information  immediately  Your Personal Brand is Now GLOBAL!  Employers throughout an industry Employers throughout an industry   can find you, not just those who  are local  Expands the universe of potential Expands the universe of potential  positions and employers
Slide 14: Strategies & Tactics  Strategies & Tactics  Use social networking sites to build a virtual resume or profile of your  skill set  LinkedIn profile  Facebook page  Twitter account  Personal blog  Post content  Retweets  Blog responses  SlideShare  Consider other tools  YouTube, Flickr, Digg, Reddit, etc.
Slide 15: Tools of the Trade – LinkedIn
Slide 16: Tools of the Trade – LinkedIn Groups
Slide 17: Tools of the Trade – Twitter  Important Twitter Tools:  Lists  Hashtags (#) Hashtags  (#)
Slide 18: Tools of the Trade – HootSuite
Slide 19: Tools of the Trade – Profilactic
Slide 20: OK, OK…social media is obviously the greatest thing since  OK OK social media is obviously the greatest thing since sliced bread… But can I really use it to further my career?
Slide 21: Will it work?  According to a Harris Interactive poll conducted in August 2009:  5% of recruiters use social networking sites to identify candidates  35% of employers reported they have backed away from a 35% of employers reported they have backed away from a  candidate because of questionable content on social networking  sites  53% of employers would not hire someone who posted 53% of employers would not hire someone who posted  provocative photos  44% of employers discounted candidates with content relating to  alcohol or drugs alcohol or drugs  35% of employers indicated they backed away from a candidate  because he or she badmouthed a former employer online Potential employers are using social media.  What will they find out  about you?
Slide 22: What’s the Payoff? What’s the Payoff?         Reduces Wait Time/Instant Feedback Gives You Access to Peers and Potential Employers Your Network Helps You Hunt for a Job Keeps You In Touch with Your Industry Enables You to Create Your Own Position  Enables You to Create Your Own Position Higher Salary Provides You a Virtual Soapbox (One You Control!) Establishes You as a Thought Leader E t bli h Y Th ht L d
Slide 23: Still not convinced? Still not convinced?  Diablo Cody, “Juno” writer, was  discovered through her blog  Naked Pizza, a small New  Orleans‐based pizzeria, says 69%  of sales generated during a one  day Twitter advertising blitz came  d T itt d ti i blit from the campaign  Julie Powell, of “Julie & Julia”  fame, signed her first book deal  f i d h fi t b k d l after an editor at Little, Brown &  Company read her blog
Slide 24:  Q&A on Social Media Jennifer Overhulse‐King, Principal Owner – St. Nick  Media Services   What else would you like to know? What else would you like to know?
Slide 25: Thank you for your time and attention.  If you still have questions,  Thank you for your time and attention. If you still have questions, please contact:  Jennifer Overhulse‐King Principal Owner St. Nick Media Services 15695 Glencoe‐Verona Road Verona, KY  41092 Phone: 859‐803‐6597 Email:  jen@stnickmedia.com E il j @ t i k di www.twitter.com/stnickmedia www.facebook.com/stnickmedia www facebook com/stnickmedia www.linkedin.com/in/stnickmedia