Slide 1: Internet Advertising
Secret Weapons to Increase Revenues and Profits by: Tim Carter AsktheBuilder.com
Slide 2: Goals for Today
Internet Advertising from 35,000 Feet Popular Internet Ads Uniqueness of Internet Ads Video Advertising Why You Should React Immediately
Slide 3: My Background
Have Sold Internet Ads Since 1995 Internet Publisher & Producer Google Partner YouTube Partner NOT a Graphic Designer :-(
Slide 4: What is Internet Advertising?
Text Ads Banner Ads Image Ads Video Ads Gadget or Widget Ads - Mini Websites
Slide 5: Text Ads
Slide 6: Banner Ads
Slide 7: Graphic Ads
Slide 8: Gadget/Widget Ads
Slide 9: Contextual Advertising
Ads that offer the Exact Solution to the Search Query Instant Pain Relief
Slide 10: Video Ads - Powerful
Survival Mechanism in Humans Short - 10 Seconds or less 6- 8 B-Roll Shots to hold attention Ad is Clickable to the Sales Page
Slide 11: 2006 Ad Spending
Source: IAB Internet Ad Revenue Report - Pricewaterhouse Coopers
Slide 12: Viewing Habits
Slide 13: Projected Video Ads
Slide 14: Buying Internet Ads
Slide 15: Google Network
Slide 16: Ad Differentiation
Only Pay per Action You Control Ad Pricing - Live Auction You Control Daily Budget Geo-Targeting Control Day/Timing of Ad Appearance
Slide 17: Monitoring ROI
Slide 18: Power of Ads
Click Through Rate at ATB 65.38% and lower Google Terms of Service prevent further sharing
Slide 19: Keywords Power Ads
People type keywords and keyword phrases into Search Engines. Fierce competition for top keywords Far less out on the Long Tail
Slide 20: Sample Keywords
Slide 21: More Keywords
Slide 22: And More…...
Slide 23: Questions
When Should Videos be Used? When Should Videos be Used? What is the ROI? - How Do You Monitor ROI? What is the ROI? - How Do You Monitor ROI? Can Videos be Used for B2B? Can Videos be Used for B2B? How are Videos Researched? How are Videos Researched? How Quickly can You See an ROI on Videos? How Quickly can You See an ROI on Videos? How Effective are Internet Ads in General? How Effective are Internet Ads in General?
