Hide Notes 

Slide 1: Online Movie Rental – India March 2011
Slide 2: Executive Summary Market Online movie rental market in India is estimated to have received investments of over INR x bn in the last x years India has approximately y mn DVD players which is expected to touch y mn by 20-- leading to major demand for the video rental market Drivers: - Increasing number of movies released annually - Increasing penetration of TV’s and DVD players Drivers & Challenges - Rising income levels - Rise in internet usage - Increasing credit card usage - Rising movie ticket prices and cost sensitive consumers - Willingness of people to spend on entertainment Emergence of different operation modes LE P M A S Major Players • Player 2 • Player 5 Challenges: - Stiff competition from the unorganized sector - Easy availability of movies - Capital intensive industry - Low pricing of VCDs and DVDs - Reach is restricted to metro cities Trends Offline counters to leverage on brand value High-end customer service and promotional activities Competition • Player 1 • Player 4 • Player 3 • Player 6 2 ONLINE MOVIE RENTAL MARKET IN INDIA 2011.PPT
Slide 3: •Market Overview •Business Model •Drivers & Challenges •Trends •Competition •Key Developments ONLINE MOVIE RENTAL MARKET IN INDIA 2011.PPT 3
Slide 4: Online movie rental business is still at a nascent stage and is expected to witness dynamic growth Online Movie Rental – Overview • Online movie rental market is growing steadily in India • Changing consumer preferences is expected to shift the demand towards digital movie rental space witness x% CAGR from 20-- - 20--e • Online movie rental subscriber base is estimated to • Online Movie Rental Market in India is estimated to have received investments of over INR y bn in the last x years rental demand India has approximately x mn DVD players which is expected to touch y mn by 20--,translating it into a vastly untapped video rental market The increasing number of DVD users indicates the potential market for online movie market INR b bn Online Movie Rental – Size and Growth mn subscribers • Increasing DVD market will boost the online movie LE P M A S 12 10 8 6 4 2 0 y INR a mn x 20--e 20-- ONLINE MOVIE RENTAL MARKET IN INDIA 2011.PPT 4
Slide 5: Drivers & Challenges – Summary Drivers Increasing number of movies released annually Increasing penetration of TV’s and DVD players Rising income levels Rise in internet usage Increasing credit card usage Rising movie ticket prices and cost sensitive consumers Willingness of people to spend on entertainment Challenges Stiff competition from the unorganized sector Easy availability of movies Capital intensive industry Low pricing of VCDs and DVDs Reach is restricted to metro cities ONLINE MOVIE RENTAL MARKET IN INDIA 2011.PPT 5
Slide 6: Trends – Summary Emergence of different operation modes Key Trends Offline counters to leverage on brand value High-end customer service and promotional activities ONLINE MOVIE RENTAL MARKET IN INDIA 2011.PPT 6
Slide 7: Major Players (3/6) Company Snapshot: Player Corporate Information Languages Headquarters Founded No. of titles Area of Operation Key People ---Language 1, Language 2 Genres -X and Y – Founders Genre 1, Genre2, Genre 3, Genre 4 Business Highlights • Player started off in -- and was the first online movie rental company in India • It has the largest one-city subscriber base in India and has now expanded to -- stores LE P M A S ONLINE MOVIE RENTAL MARKET IN INDIA 2011.PPT Payment Modes --- 7
Slide 8: Subscription Plans Rental Plans Plan NA x year y year z year Validity Single Silver Gold Platinum DVDs a b c Deposit INR -INR --INR --INR --- Subscription INR -INR --INR -INR --- Total NA INR --INR --INR --- LE P M A S d ONLINE MOVIE RENTAL MARKET IN INDIA 2011.PPT Source: 8
Slide 9: Thank you for the attention The Online Movie Rental - India report is part of Research on India’s Media & Entertainment Industry Series. For more detailed information or customized research requirements please contact: Gagan Uppal Phone: E-Mail: +91 22 4098 7530 gagan.uppal@netscribes.com Gaurav Kumar Phone: E-Mail: +91 33 4064 6214 gaurav.kumar@netscribes.com Research on India is a product of Netscribes (India) Pvt. Ltd. Research on India is dedicated to disseminating information and providing quick insights on “hot” industries in India and other emerging markets. Track our new releases and major updates in these industries on About Netscribes Netscribes is a knowledge-consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment & business research, business & corporate intelligence, content-management services, and knowledge-software services. At its core lies a true value proposition that draws upon a vast knowledge base. Netscribes is a one-stop shop designed to fulfil clients’ profitability and growth objectives. Disclaimer: This report is published for general information only. Although high standards have been used the preparation, Research on India, Netscribes (India) Pvt. Ltd. or “Netscribes” is not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes (India) Pvt. Ltd. and prior permission is required for guidelines on reproduction. ONLINE MOVIE RENTAL MARKET IN INDIA 2011.PPT 9