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Slide 1: IBM Sales and Distribution Solution Brief Telecommunications IBM Business Analytics software for telecommunications Highlights: ● Improve asset utilization and optimize related labor costs Optimize customer service and call center operations Analyze cross-platform advertising opportunities to create new revenue streams Predict and prevent subscriber churn— while attracting new customers ● Telecommunications companies are experiencing a revolution, and information is at the heart of it. With IBM® Business Analytics software, service providers are taking advantage of this new wealth of information to help monitor, predict and prevent subscriber churn, find new revenue streams and gain visibility into financial and operational performance. IBM Business Analytics software, including both IBM Cognos® and SPSS® solutions, is designed to deliver a comprehensive portfolio of business intelligence, analytical applications, financial performance and predictive analytics capabilities that can provide telecommunications executives with clear, immediate and actionable insights into current operational and financial performance and the ability to predict future outcomes. Marketing, customer service, product management, operations and finance departments can analyze a wide range of information via powerful planning and reporting tools that make meaningful information visually relevant. IBM software helps network operators unlock information isolated in data systems and integrate information about products, consumers, market behaviors, usage patterns, affiliations and interests to gain deeper customer insights. IBM Business Analytics software helps service providers transform their business by enabling new business models and service innovation, improving operational efficiencies while reducing costs and differentiating the customer experience. Network operators can benefit from our deep telecom industry expertise, global delivery capabilities and comprehensive and proven end-to-end solutions. To analyze business trends and gain greater insights into operational performance, managers need the ability to connect operational details to business drivers. IBM Business Analytics solutions support this ● ●
Slide 2: analysis by empowering users to track material exceptions. Rather than measuring performance in absolutes, telecom executives can leverage critical business ratios and key performance indicators (KPIs) to gain a comprehensive overview of organizational efficiency. This type of tracking allows service providers to get answers to complex strategic questions, such as: ● ● ● ● What is our revenue growth relative to market growth? Which services are underperforming? Or outperforming? Can we refocus our call center management to support more proactive outbound customer retention programs? Which of our sales regions are most likely to excel? © Copyright IBM Corporation 2010 Route 100 Somers, NY 10589 Produced in the United States of America May 2010 All Rights Reserved IBM, the IBM logo, ibm.com, and Cognos are trademarks or registered trademarks of International Business Machines Corporation in the United States, other countries, or both. If these and other IBM trademarked terms are marked on their first occurrence in this information with a trademark symbol (® or ™), these symbols indicate U.S. registered or common law trademarks owned by IBM at the time this information was published. Such trademarks may also be registered or common law trademarks in other countries. A current list of IBM trademarks is available on the web at “Copyright and trademark information” at ibm.com/legal/copytrade.shtml Other company, product or service names may be trademarks or service marks of others. Armed with this information, management can gain the context they need for key decisions. With insight into the state of the market—and the organization’s place within it—executives can reallocate projects and resources, identify poorly performing assets, measure the profitability of key accounts, rebalance the company’s product mix, reprioritize expenditures and ensure that departments remain focused on value-added activities. Data-driven decision making based on accurate, timely and relevant reports allows telecommunications service providers to more effectively manage customer satisfaction and business performance. IBM Business Analytics software can directly impact a service provider’s ability to drive informed decisions based on real-world information, instead of settling for a subjective decision-making process based on anecdotal information. Please Recycle Conclusion Smart networks must be infused with advanced analytics and intelligence, and a smarter planet will require a smarter telecommunications infrastructure. Telecommunications service providers can leverage IBM Business Analytics software to capitalize on vast volumes of information to enable more intelligent decisions, and they can become better able to link top-level strategies with departmental plans. For more information To learn more about IBM Business Analytics software for telecommunications please contact your IBM marketing representative or IBM Business Partner, or visit the following website: ibm.com/cognos/telecommunications TLS03020-USEN-00