Social media marketing refers to the process of gaining site traffic or attention through social media sites. Social media marketing programs usually center on efforts to create content that attracts attention plus encourages readers to share this with their social networks. A corporate message spreads from user to user and most probably resonates because it appears to come from a trusted, third-party source, rather than the brand or company by itself. Hence, this form of marketing and advertising is driven by word-of-mouth, meaning it results in gained media rather than paid media.
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Social Media Marketing Secrets