Gartner - Developing CRM Strategy

What is a customer relationship management (CRM) strategy?
How does a CRM strategy fit in with other business strategies?
Only 10 percent to 15 percent of companies know the value of their customer base — yet, this is an important intangible asset and drives the detailed tactics of the CRM strategy.
The benefits of CRM come through increased service and communication; to build real loyalty, how is this managed effectively?

Uploaded by: babo    Added: 4 years ago     Views: 7677     Thumbs: 11    Comments: 1   

Tags: CRM  Strategy  Gartner 

Gartner-- CRM Program Manage

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Tags: CRM  Program  Manage  Gartner 

Gartner - Developing CRM Strategy

What is a customer relationship management (CRM) strategy?
How does a CRM strategy fit in with other business strategies?
Only 10 percent to 15 percent of companies know the value of their customer base — yet, this is an important intangible asset and drives the detailed tactics of the CRM strategy.
The benefits of CRM come through increased service and communication; to build real loyalty, how is this managed effectively?

Uploaded by: babo    Added: 4 years ago     Views: 7689     Thumbs: 11    Comments: 1   

Tags: CRM  Strategy  Gartner 

Evolution Of Soa - Gartner

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Gartner Recovery As A Service The Hype And The Reality

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Tags: public cloud  enterprise  software  gartner  recovery 

2011 02 08_enabling_ins_agents_e_signatures

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Tags: aircard  e-sign enterprise platform  gartner  e-signature  webcast  silanis  insurance  agents