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What is a customer relationship management (CRM) strategy?
How does a CRM strategy fit in with other business strategies?
Only 10 percent to 15 percent of companies know the value of their customer base — yet, this is an important intangible asset and drives the detailed tactics of the CRM strategy.
The benefits of CRM come through increased service and communication; to build real loyalty, how is this managed effectively?
Uploaded by: babo Added: 1 year ago
Views: 2940 Thumbs: 1 Comments: 0
Tags:
CRM
Strategy
Gartner
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