http://www.myplick.com/ Mon, 01 Nov 2010 14:02:33 GMT Mon, 01 Nov 2010 14:02:33 GMT This is the feed for plicks uploaded by Medialogue 30 http://www.myplick.com/view/6iADev3QoS4/The-force-of-combinations Medialogue


How magazine brands can target like-minded readers.The force of Belgian combinations.]]> Mon, 01 Nov 2010 14:02:33 GMT http://www.myplick.com/view/6iADev3QoS4/The-force-of-combinations http://www.myplick.com/view/8emig6NBpCp/Creative-formats-in-Humo-Tl-Moustique Medialogue


new creative solutions in Belgian magazines Humo & Télé Moustique]]> Mon, 01 Nov 2010 10:40:38 GMT http://www.myplick.com/view/8emig6NBpCp/Creative-formats-in-Humo-Tl-Moustique http://www.myplick.com/view/6CHHvM6hBGs/MAGSCAN-...-make-advertising-future-with-mobile Medialogue


Why Sanoma Magazines Belgium believes in mobile...]]> Mon, 16 Aug 2010 10:04:59 GMT http://www.myplick.com/view/6CHHvM6hBGs/MAGSCAN-...-make-advertising-future-with-mobile http://www.myplick.com/view/ez8kjKtGyBs/Research-Shopping-Pages-summary Medialogue


Internal research about the impact of the shopping pages in Dutch magazine Libelle.]]> Mon, 26 Jul 2010 06:42:11 GMT http://www.myplick.com/view/ez8kjKtGyBs/Research-Shopping-Pages-summary http://www.myplick.com/view/bdO659tSEVu/website-shopping-pages-2010 Medialogue


concept about Shopping Pages 2010 in Dutch magazine Libelle.First conclusion of internal research about the impact of these pages]]> Tue, 22 Jun 2010 08:51:39 GMT http://www.myplick.com/view/bdO659tSEVu/website-shopping-pages-2010 http://www.myplick.com/view/25_dyvzd8IW/Car-Study-Medialogue-Synovate-2009- Medialogue


The 9th edition of the study shows again how 34 brands & more than 100 models are being perceived by the consumer. You will find out which cars became more attactive and which less. ]]> Mon, 29 Mar 2010 06:37:22 GMT http://www.myplick.com/view/25_dyvzd8IW/Car-Study-Medialogue-Synovate-2009- http://www.myplick.com/view/9ediye3aoE2/Start-to-Jump-with-Flair Medialogue


What sports excite the Flair-readers?(Belgian magazine for young women)
]]> Mon, 29 Mar 2010 05:04:36 GMT http://www.myplick.com/view/9ediye3aoE2/Start-to-Jump-with-Flair http://www.myplick.com/view/enASsdNlozO/MAGSCAN-move-people Medialogue


Magazines have the power to move people, make them do things, give them ideas and inspiration to change their lives, their homes, their relationship, their hobby's. Advertising can be the source of inspiration and the cause for action as well as editorial information. People respond to advertising: they ask for information, they go to websites, they take the magazine to the shop for reference, they use coupons and recipes.
Magazines are a bridge to create interactivity .]]> Tue, 20 Oct 2009 06:38:33 GMT http://www.myplick.com/view/enASsdNlozO/MAGSCAN-move-people http://www.myplick.com/view/14IAatKwwmn/MAGSCAN-engage-communities Medialogue


Magazines are strong brands: they have a specific relationship with their readers; they play different roles in peoples lives: advisor, friend, expert.There is a constant exchange of information about this relationship between magazine and reader.The brand community is an interesting way for advertisers to reach their consumers in a relevant and effective way: touch them.
]]> Tue, 20 Oct 2009 04:05:55 GMT http://www.myplick.com/view/14IAatKwwmn/MAGSCAN-engage-communities http://www.myplick.com/view/7uq3wlG8FCd/MAGSCAN-optimise-advertising-effects Medialogue


The value of magazines for advertisers has been proven over and over again. Magazines work in a single medium strategy, but they are also capable of reaching additional target group members in a media mix, creating other communication effects. There are many studies and cases available on this subject.]]> Tue, 20 Oct 2009 03:29:24 GMT http://www.myplick.com/view/7uq3wlG8FCd/MAGSCAN-optimise-advertising-effects http://www.myplick.com/view/6ZI5aEx7MqW/MAGSCAN-target-every-audience Medialogue


Magazines reach relevant numbers of people in relevant target groups at a relevant time for them]]> Tue, 20 Oct 2009 03:03:28 GMT http://www.myplick.com/view/6ZI5aEx7MqW/MAGSCAN-target-every-audience http://www.myplick.com/view/dsB3nEnY7qI/MAGSCAN-make-advertising-future Medialogue


MAGSCAN make advertising future presents insights into the future of magazines, based on predictions in the market, current developments of magazine and advertising formats within the magazine brand platform.
]]> Mon, 19 Oct 2009 14:46:50 GMT http://www.myplick.com/view/dsB3nEnY7qI/MAGSCAN-make-advertising-future http://www.myplick.com/view/brKs61XaL66/MAGSCAN-create-personal-moments Medialogue


The power of the magazine moment lies in the uniqueness of a magazine reading moment for the reader. They take their time for reading when it really suits them. They go looking for relaxation, information, inspiration and they are open to what this specific, consciously chosen magazine has to tell them.]]> Mon, 19 Oct 2009 14:04:52 GMT http://www.myplick.com/view/brKs61XaL66/MAGSCAN-create-personal-moments http://www.myplick.com/view/7ZtZ9lZBnzE/The-Halo-Effect Medialogue


The Halo Effect can be described as the effect a medium’s image/personality has on how an advertisement (or a product or brand) is perceived.Here you can find international Research cases]]> Thu, 15 Oct 2009 08:53:33 GMT http://www.myplick.com/view/7ZtZ9lZBnzE/The-Halo-Effect http://www.myplick.com/view/7bVFKW4mUfV/Goedele-Quali-Research-2009 Medialogue


Qualitative Research:readers'perception of the six first issues of belgian personality magazine Goedele]]> Thu, 12 Mar 2009 04:25:48 GMT http://www.myplick.com/view/7bVFKW4mUfV/Goedele-Quali-Research-2009 http://www.myplick.com/view/8X0d-kaNdEC/Stopwatch-2009 Medialogue


Stop|watch is Medialogue’s impact barometer for magazine advertising- update 2009]]> Wed, 28 Jan 2009 09:32:37 GMT http://www.myplick.com/view/8X0d-kaNdEC/Stopwatch-2009 http://www.myplick.com/view/7p2Ue919LXQ/FeelingGaelforMen-research-2008 Medialogue


Research on the special issues Gael for Men/Mannen Feeling.Belgian magazines, linked to their mother title Gael and Feeling.]]> Fri, 12 Dec 2008 09:12:42 GMT http://www.myplick.com/view/7p2Ue919LXQ/FeelingGaelforMen-research-2008 http://www.myplick.com/view/dJM3ZxBPmCM/Stopwatch-2009 Medialogue


Stop|watch is Medialogue’s impact barometer for magazine advertising- update 2009]]> Tue, 20 May 2008 13:33:55 GMT http://www.myplick.com/view/dJM3ZxBPmCM/Stopwatch-2009 http://www.myplick.com/view/c4BgObGzAAn/Sector-Watch-Beauty-2007- Medialogue


A survey by Medialogue.About beauty habits and usages in Belgium.]]> Tue, 20 May 2008 07:15:29 GMT http://www.myplick.com/view/c4BgObGzAAn/Sector-Watch-Beauty-2007- http://www.myplick.com/view/21Lb_wARGJ-/Sectorwatch-Food-Health-2007 Medialogue


How do people feel? A survey by Medialogue about food & health habits in Belgium.]]> Tue, 20 May 2008 06:00:42 GMT http://www.myplick.com/view/21Lb_wARGJ-/Sectorwatch-Food-Health-2007 http://www.myplick.com/view/ckenHg0TpP2/Car-Study-2007-Belgian-market Medialogue


The 8th edition of the study shows again how 34 brands & more than 100 models are being perceived by the consumer. You will find out which cars became more attactive and which less.
]]> Thu, 24 Apr 2008 07:44:43 GMT http://www.myplick.com/view/ckenHg0TpP2/Car-Study-2007-Belgian-market